The Role
During the COVID-19 pandemic and the subsequent recovery period, the UK food delivery market experienced significant growth, with demand increasing by approximately 48.1% in 2020, reaching a market value of £11.4 billion. Although the market saw a slight decline of 7.6% in 2021, it remained 37% higher than its 2019 value, indicating a lasting shift in consumer behavior towards food delivery services.
PWB was founded to take advantage of this shift, and we specialize in the creation, licensing, and management of virtual food brands. PWB’s core business model involves partnering with third-party hospitality venues - primarily restaurants and pubs - to bring these brands to market.
PWB designs compelling food concepts and associated menus tailored for delivery platforms. It then licenses these virtual brands to its partners, who prepare the food in their existing kitchens, enabling them to generate additional revenue streams without the need for a new physical location.
In addition to brand development, PWB acts as a digital intermediary, seamlessly integrating its partners’ operations with major online food delivery marketplaces including Deliveroo, Just Eat, and Uber Eats. Through its proprietary technology and operational support, PWB bridges the gap between physical kitchens and digital consumers, ensuring consistent quality, order fulfilment, and brand performance.
As our Enterprise Sales Manager, you will be the driving force behind our expansion into the enterprise segment. This is a high-impact, high-autonomy role focused on landing and growing relationships with major players across the foodservice industry - think national pub chains, restaurant groups, and contract caterers.
You’ll combine strategic thinking, a self-starting attitude, and best-in-class consultative selling skills to build and close a pipeline of multi-million-pound partnerships.
The Role:
- Lead end-to-end enterprise sales efforts, from targeting and outreach to contract negotiation and closing.
- Design and execute strategic go-to-market plans for high-value prospects in hospitality and foodservice.
- Identify key stakeholders (C-suite, Ops Directors, Procurement Leads) and develop tailored engagement strategies.
- Build business cases using ROI models and data-backed insights to drive decision-making with prospective clients.
- Craft compelling proposals and lead pitch processes, collaborating with cross-functional teams (Product, Marketing, Ops).Act as the voice of the market, offering structured feedback to inform product roadmaps and commercial strategy.
- Maintain a healthy pipeline and exceed ambitious revenue goals.
About you
- Proven enterprise sales success, ideally within FoodTech, SaaS, hospitality tech, or a related scale-up - proven experience winning large, complex deals with national operators e.g. pub groups, restaurant chains, contract caterers, etc.
- Highly proactive and self-motivated, with the ability to influence stakeholders and drive processes independently. A natural relationship-builder with a hunter mindset and strong stakeholder management skills.
- Strong commercial instincts combined with analytical skills and structured thinking—you can build business cases, interpret data, and shape strategic narratives.
- Confident juggling multiple projects and stakeholders with sound project management and prioritisation. You also understand operational, compliance, or procurement workflows within large organisations.
- An existing network within the UK hospitality industry (e.g., Stonegate, Greene King, M&B) is a strong advantage. You must also be comfortable in a fast-paced, ambiguous, start-up environment.
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The Company
What We Do
Peckwater Brands is an operating platform that helps existing kitchen operators to make a success of food delivery. We allow our partners to decide their level of engagement: a software package that improves their own performance; a digital food license to produce one of our brands; or a full high-street dark kitchen fit-out if they decide that food delivery is the way to go. They run the kitchen, we do the rest.
