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Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!Job Description:
As an Enterprise Marketing Manager at ATD, you will report to the Director Marketing, Global & Enterprise, supporting the entirety of ATD’s Enterprise Solutions products and programs, including Enterprise Membership, Team Training Courses, Conferences, Certification, and other team-focused products. In this position, you will be working closely with the marketing team as well as the ATD Enterprise Solutions (sales) Team. This person will be responsible for all Enterprise lead gen activity, nurturing campaigns to qualify leads, and end-to-end understanding and improvement of the lead through close stream.
About ATD
The Association for Talent Development (ATD) is the premier membership organization for professionals in the learning and talent development field. Our mission is to create a world that works better by empowering professionals to develop talent in the workplace. Through training programs, membership, globally recognized certifications and events, we support individuals and organizations in talent development to perform at the highest level.
What You’ll Do
Manage email marketing strategy and promotion, with audience segmentation, tailored messaging, and high-quality email design
Develop campaign strategy for social media and new channels
Develop and monitor lead gen forms and relative impacts on sales
Write concise and powerful marketing copy for emails, website, social media ads, and other online or print communications as needed
Partner with the Enterprise Solutions team to monitor lead effectiveness, identify new audiences and opportunities, understand the full lead lifecycle, and develop strategies to re-nurture leads that do not convert
Collaborate with internal stakeholders to ensure marketing messages are accurate, relevant, and up to date
Develop product proposals for the Enterprise Solutions team (Account Executives) as needed
Coordinate with in-house graphic designers to develop graphics for website, email, digital ads, social media, promotional videos, brochures, and more
Write Outreach sequences for the sales team as an extension to the marketing activity to move leads down the funnel
Report regularly on results
What We’re Looking For
Bachelor’s degree in Business or Marketing or equivalent relevant experience is required
5+ years of marketing experience
Comfort learning new technology and working in different technology platforms, CRM, CMS, Email Platforms, AMS
Strong B2B marketing background, sales enablement experience as well is preferred
Digital and traditional channel marketing experience, including experience email marketing through marketing automation platforms and CRM
Experience with digital and traditional marketing channels
Copywriting for marketing materials, specifically emails and websites
Understanding of audience segmentation and messaging for senior leader decision makers
Excellent time and project management skills, including the ability to manage multiple projects, deadlines, and responsibilities simultaneously
An eagerness and willingness to learn and grow in your profession
Why Join Us
In this role, you’ll have the opportunity to support the growth of ATD’s Enterprise Solutions portfolio and work across a variety of products and programs. You’ll partner closely with both Marketing and Enterprise Solutions, with the opportunity to directly impact lead generation, engagement, and sales effectiveness.
Work Environment
This role is based in Alexandria, VA and follows a hybrid work model, offering a mix of in-office collaboration and flexibility.
Our office is located in the heart of Old Town Alexandria on King Street – just steps from the Metro, waterfront, and a vibrant mix of shops and restaurants. The environment is energetic and collaborative, providing regular opportunities to connect with teammates and leadership.
We are committed to employee growth and development, offering professional development resources, dedicated learning time, and organization-wide learning initiatives. We also foster a strong sense of community through team events, recognition programs, and company gatherings.
If this opportunity aligns with your experience and interests, we’d love to hear from you!
Benefits:
Employment at ATD isn’t just about a job – it's about our employees’ well-being. Our ATD LiveWell program provides a variety of essential and fun benefits based on areas of Physical, Financial, Social, and Career health. Look at some (but not all) of what we offer and see for yourself!
Medical, dental, and vision benefits
Paid Time Off (PTO, Personal Days, Sick Time, Sabbaticals, Learning Hours)
403(b) plan options with 6% company match and immediate vesting on employee contributions
Flexible Spending and Health Savings accounts
Unlimited Professional Development through ATD (classes, certifications, resources, etc.)
Wellness library and events (virtual and in-person)
On-site gym
Basic and supplemental life insurance coverages
Accident, critical illness, and hospital indemnity
Company paid Teladoc visits
New parent benefits
Short- and long-term disability
Employee discount program (Tickets at Work, Verizon, Hertz, and more)
Pet insurance
EEO Statement:
ATD is proud to be an Equal Employment Opportunity employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, age, color, national origin, sex, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, genetics, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Need Assistance:
ATD is committed to working with and providing reasonable accommodations for any applicant with a disability. If you are disabled and need assistance participating in the application or hiring process please contact us at [email protected] or you may call us at 1.800.628.2783.
Skills Required
- Bachelor’s degree in Business or Marketing, or equivalent relevant experience
- 5+ years of marketing experience
- Comfort learning new technology and working across CRM, CMS, email platforms, and association management systems
- Strong B2B marketing background and sales enablement experience
- Digital and traditional channel marketing experience, including email marketing through marketing automation platforms and CRM
- Experience with digital and traditional marketing channels
- Marketing copywriting experience, particularly for emails and websites
- Understanding of audience segmentation and messaging for senior leader decision-makers
- Excellent time and project management skills, including managing multiple projects and deadlines
- Eagerness and willingness to learn and grow professionally
What We Do
The Association for Talent Development (ATD), formerly ASTD, is the world’s largest association dedicated to those who develop talent in organizations. These professionals help others achieve their full potential by improving their knowledge, skills, and abilities. ATD’s members come from more than 120 countries and work in public and private organizations in every industry sector. ATD supports the work of professionals locally in more than 125 chapters, international strategic partners, and global member networks.
