Enterprise Account Director, EMEA

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3 Locations
Remote
Events • Marketing Tech
The Role

About AnyRoad

AnyRoad is the leader in experiential marketing software. We were founded on the belief that real-life, in-person experiences offer brands invaluable opportunities to build long-lasting relationships with their consumers, ultimately creating a community of brand advocates and accelerating revenue growth.


AnyRoad offers the only unified platform for experiential marketing that effectively connects back-end processes like booking, ticketing, payments, and more, with first-party data capture, consumer feedback, and analytics. Armed with our platform, leading brands across various industries are able to streamline and scale their event operations, drive continuous improvements in their strategy with actionable insights, and increase the return on investment from every experience.


The Role

As an Enterprise Account Manager at AnyRoad, you will play a critical role in managing and expanding relationships with our most valuable enterprise clients. You will be responsible for driving revenue growth, maximizing customer retention, and delivering strategic value to our partners. Leveraging your expertise in account management and knowledge of alcohol/CPG and consumer behavior trends, you will act as a trusted advisor to our clients, helping them unlock the full potential of AnyRoad's experiential marketing solutions.


This role requires a strategic thinker with strong communication skills, a customer-first mindset, and a proven track record of success in managing enterprise-level accounts in the CPG/alcohol & spirits industry.


What You'll Do

  • Client Relationship Management: Build and maintain strong, long-lasting relationships with enterprise clients, serving as their main point of contact and trusted advisor.
  • Strategic Planning: Develop and execute account plans tailored to each client’s business objectives, ensuring alignment with AnyRoad’s value proposition.
  • Revenue Growth: Identify opportunities to expand usage and adoption of AnyRoad’s platform within existing accounts, driving upsells, cross-sells, and renewals.
  • Customer Advocacy: Act as the voice of the customer internally, providing insights and feedback to product development, marketing, and leadership teams to influence strategy and product roadmap decisions.
  • Data-Driven Insights: Leverage AnyRoad’s analytics tools to provide clients with actionable insights and recommendations to optimize their experiential marketing strategies.
  • Collaborative Leadership: Work cross-functionally with Sales, Customer Experience, and Product teams to ensure seamless onboarding, adoption, and satisfaction for your accounts.
  • Performance Metrics: Meet or exceed quarterly and annual revenue retention and expansion targets.

What We're Looking For

  • Experience: 6-8+ years of account management, account executive or customer success experience, with a focus on enterprise accounts in the CPG/spirits industry.
  • Track Record: Demonstrated success in achieving or exceeding revenue growth and retention goals within a quota-carrying role.
  • Industry Knowledge: Familiarity with experiential marketing principles, customer engagement strategies, and data-driven marketing practices is highly preferred. Specific knowledge of or previous work experience with alcohol and CPG brands is a plus.
  • Strong communication and interpersonal skills, with the ability to influence stakeholders at all organizational levels.
  • Excellent analytical and problem-solving abilities, with a knack for identifying strategic opportunities.
  • Proficiency in using CRM software (e.g., Salesforce), analytics platforms, and other sales enablement tools.
  • Mindset: Results-driven, customer-focused, and proactive in identifying challenges and opportunities.
  • Education: Bachelor’s degree in Business, Marketing, or a related field. 

Why Join Us?

- We are a small, talented, and agile team working hard to define a new product category and having fun doing it.

- Diversity and inclusion are integral to our company's values and growth. We are proud to be a gender-balanced organization and actively encourage applications from underrepresented communities.

- Backed by prominent investors such as a16z, Runa Capital, BlackRock, and Kaiser Permanente.

- We are a leader in our space and work with some of the world’s leading brands.

- Hybrid & remote work environments. We have offices in the US and a presence across EMEA, including an office in Greece.


Our Commitment to Diversity & Inclusion

AnyRoad is proud to be an equal opportunity employer committed to an inclusive and diverse workplace. We are committed to considering all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any characteristic protected by law. If you require accommodation during the job application process, please notify people@anyroad.com for support.

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The Company
HQ: San Francisco, CA
158 Employees
On-site Workplace
Year Founded: 2014

What We Do

AnyRoad is the leading Experience Relationship Management (ERM) platform enabling global brands to properly measure, scale, and implement their experiential marketing campaigns. AnyRoad helps companies create brand loyalty, change consumer behavior, and better understand their brand associations by providing them with data intelligence sourced from experience-based marketing. Companies like Anheuser-Busch, Honda, Michaels, and Tabasco all count on AnyRoad to measure the impact of their experiential marketing. AnyRoad’s software integrates into CRM, loyalty, ERP, and POS systems to complete the loop, building the model of exactly how these experiences build loyalty, increase brand perception, and increase revenue.

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