Every family who reaches out to us is in the most hopeful — and most vulnerable — moment of their parenting life. They are deciding who to trust with the most important person in their world. As our Enrollment Sales Manager, you'll guide families through the childcare enrollment process, turning interest into confidence and tours into enrollments. This is a relationship-driven admissions and consultative sales role where empathy, persistence, and follow-through directly impact the growth of our early childhood education centers.
Magical Beginnings is scaling quickly — Magical Beginnings Learning Centers is one of the fastest-growing early childhood education organizations in the Northeast, with 24 active childcare centers and continued expansion across Massachusetts, Connecticut, and New York. We are building a best-in-class enrollment engine, and we are looking for a closer who believes in the mission as much as they believe in the close. If you are energized by a growing, purpose-driven organization and you know how to earn a family’s commitment, this is your role.
THE ROLE
The Enrollment Sales Manager is the driving force behind family enrollment at Magical Beginnings. You own the admissions process after each childcare tour, guiding families through registration and enrollment. Working closely with Center Directors, you combine consultative sales, relationship building, and exceptional follow-up to turn qualified leads into enrolled families while delivering an outstanding admissions experience.
As Magical Beginnings continues to grow through new school acquisitions across the Northeast, you'll also help launch admissions and enrollment operations at newly acquired early childhood education centers. You'll manage lead pipelines, support CRM processes, coach enrollment best practices, and help ensure every new location builds a strong foundation for enrollment success. This is a high-visibility, results-driven role with uncapped earning potential for someone who thrives on building relationships, achieving enrollment goals, and making a meaningful impact.
You will be measured on five outcomes. Each one is within your direct control.
Conversion that moves the needle
You own the tour-to-registration rate across the portfolio. You know your numbers cold, and you close.
Families who feel held
Every family you touch leaves feeling seen, supported, and certain they made the right choice. You are the proof that our north star is real.
New schools that don’t miss a beat
When Magical Beginnings acquires a school, enrollment keeps moving — because you are there. You stand up the system, field inquiries, and close registrations while the Director learns our way of working.
A playbook that scales
You build and own the enrollment playbook — the scripts, response standards, CRM protocols, and Director readiness scorecard — so every school runs the same excellent process.
Directors who can close
You coach Center Directors on post-tour follow-up and the registration conversation. The centers you coach close more families on their own over time.
What You'll Own
- Own follow-up for every completed family tour across the portfolio.
- Manage every opportunity in the CRM, following up by phone, text, and email until the family enrolls or is no longer pursuing care.
- Address questions, overcome objections, and confidently ask for the registration deposit.
- You close the registration — secure the deposit and signed agreement, then hand off clean to the Enrollment Coordinator.
- You are trained as a backup in our childcare management system and enter families directly during coverage gaps or high-volume acquisition periods.
- You keep the CRM immaculate: no lead unlogged, no follow-up unscheduled, every family conversation documented.
- When a seat opens, you make the re-conversion call personally. This is a high-stakes moment, not an automated task.
- You know your waitlisted families well enough that they feel remembered the moment you call.
- Launch admissions and enrollment operations for newly acquired schools.
- Manage inquiries, schedule tours, oversee the enrollment pipeline, and support Directors during transition.
- Coach Center Directors on effective post-tour follow-up and enrollment conversations.
- Provide guidance on overcoming objections and improving enrollment conversion.
- Develop and maintain the admissions and enrollment playbook, including acquisition checklists, communication templates, CRM standards, and Director onboarding tools.
- Create scalable processes that support consistent enrollment success across every center.
- This is your most important non-closing deliverable — the infrastructure everything else runs on.
Who You Are
- 5+ years in inside sales, enrollment management, or admissions, with a documented track record of closing.
- Financially motivated and commission-driven. You know your conversion rate and you care about it.
- Comfortable with consultative sales, asking for the enrollment commitment, addressing objections head-on, and following up persistently without being pushy.
- A builder. You can walk into a newly acquired school with no pipeline and create one.
- Disciplined about CRM hygiene and comfortable working from data and dashboards.
- Warm and genuinely empathetic. Families in the enrollment process are anxious, and you hold them through it.
- Experience in early childhood education, private school admissions, or healthcare enrollment is a plus.
- Comfortable in a hybrid environment, with occasional travel across Massachusetts, Connecticut, and New York.
Why Magical Beginnings
Magical Beginnings offers a dynamic, mission-driven culture where innovation, care, and community come together. We are growing across the Northeast. We are building a best-in-class enrollment engine, and the families we serve are counting on us to get it right.
Our Mission: With Care, We Care™
With care, we care — for children, educators, and our communities. At Magical Beginnings, we create welcoming, supportive spaces where everyone feels valued, confident, and free to express themselves. Every day is an opportunity — for staff and families alike — to discover, laugh, and learn.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. The above is not intended to be an exhaustive list of all responsibilities and duties required.
External and internal applicants, as well as position incumbents who become disabled as defined under the Americans with Disabilities Act, must be able to perform the essential job functions either unaided or with the assistance of a reasonable accommodation as required by law and assessed by Magical Beginnings Learning Centers on a case-by-case basis.
Skills Required
- 5+ years in inside sales, enrollment management, or admissions with a documented track record of closing.
- Reside in Massachusetts, New York, or Connecticut and be able to travel periodically to school locations.
- Comfortable with consultative sales: asking for commitment, addressing objections, and persistent follow-up by phone, text, and email.
- Disciplined CRM hygiene and comfortable working from data and dashboards.
- Able to build pipelines at newly acquired schools and launch admissions operations.
- Warm, empathetic relationship skills for working with anxious families.
- Financially motivated and commission-driven with focus on conversion metrics.
- Experience in early childhood education, private school admissions, or healthcare enrollment.
- Ability to enter families into the childcare management system as backup during coverage or high-volume periods.
What We Do
Magical Beginnings is an award-winning network of early childhood education centers serving families in New England. They provide high-quality, play-based care for infants, toddlers, and preschool-aged children. Their mission focuses on building self-confidence through curiosity and community, offering a nurturing environment that prepares children for future academic success while providing peace of mind for parents through a blend of family-like care and professional center-based standards.
