POSITION SUMMARY: Under the direction of the Intake & Enrollment Manager, the Lead Enrollment Representative is responsible for ensuring timely and efficient enrollments each month according to budgeted sales goals. The Lead Enrollment Representative serves as the main point of contact throughout the qualification and onboarding process for individuals interested in enrollment into RMHCS programs and services. Representing Rocky Mountain PACE (RM PACE), this position manages education, initial intake meetings, enrollment, Medicaid and follow-up through the enrollment process. Meeting the needs of professional medical care providers and community-based referral sources to efficiently convert leads to enrollments will position the Enrollment Representative as an integral part of the sales cycle. Facilitating enrollments through best practice processes creates a positive experience for new participants, encouraging them to refer friends and family to the enrollment representative directly to sell the program at the moment. A monetary lead add-on of $2,600 will be applied to the range listed.
MISSION: Improving lives, Optimizing wellness, Promoting independence
COMPETENCIES:
- Technical Expertise
- Problem Solving
- Teamwork
- Effective Communication
- Results Oriented
- Personal Credibility
- Quality Focus
- People Focus
- Flexibility
RESPONSIBILITIES AND DUTIES:
ESSENTIAL JOB FUNCTIONS:
Functional Category: Subject Matter Expert
Estimated Percent of time Spent – 10%
- Collaborates with Enrollment Representatives to offer guidance, solve complex problems, make informed decisions and ensure the accuracy and quality of work within the Intake process.
- Provides facts and details that correctly direct other Enrollment Representatives so that potential participant inquiries are handled effectively and efficiently.
- Meets standards for policies, procedures, and best practices to ensure smooth enrollment process and provides Enrollment Representatives with support throughout the process.
- Assists with post enrollment follow up as needed when Enrollment Representatives need expert guidance.
- At the request of the Intake & Enrollment Manager, may contribute data in performance appraisals of Enrollment Representative(s).
Functional Category: Potential Participant Inquiry
Estimated Percent of time Spent – 35%
- Receives communication from Intake Liaison, community referral, and/or Business Development Specialist to handoff qualified referrals.
- Confirms intake appointment schedule and arrives to appointments on time.
- Completes intake profile with all requested information directly into the Customer Relationship Management (CRM) tool. Profile completed with information obtained from prospective participant or their representative and referral sources when applicable. Gathers information regarding individual situation and service needs.
- Promotes the program to the prospective participant, family members and/or their representatives, aligning messaging with the individual needs of the customer.
- Moves the sale forward during every prospect interaction.
- Provides exceptional customer service to individuals who inquire about, enroll in, and/or participate at RM PACE referral sources. Integrates as a trusted resource who is able to meet the needs of referral sources and prospective participants, encouraging more referrals to be submitted to RM PACE.
- Positively represent RM PACE through professional and collaborative interactions with referral sources.
- Based on comprehensive knowledge of all RM PACE services within the continuum of care, identifies most appropriate services for each potential participant based on their individual situation and needs.
- Schedules center visits, home visits, tours and other interactions with affiliate staff to familiarize potential participants with RM PACE programs and services.
- Utilizes excellent customer service and effective sales techniques to increase service as appropriate for each individual. Strategically identifies and generates additional referrals through referral source and prospective participant interactions.
Functional Category: Enrollment Process Management
Estimated Percent of time Spent – 45%
- Real time accurate updates of prospect progress into EHR and/or CRM system.
- Works closely with applicant and/or applicant’s representatives as primary point of contact throughout enrollment process.
- Coordinates with applicant and/or applicant’s representatives to collect necessary information and documentation throughout the approval and Medicaid enrollment process.
- Completes scheduling and documentation for enrollment, assessment, Medicaid, and level of care as appropriate.
- Maintains accurate documentation and actively monitors the application process for each potential participant/client throughout the enrollment process to ensure participant/client is enrolled. Provides accurate and timely documentation throughout the enrollment process and shares information with other team members as needed to complete the enrollment process.
- Presents prospect cases to their enrollment decision team to advocate for the prospects and make the internal sale to the team by presenting accurate and pertinent information regarding the prospect’s living situation, condition and service needs.
- Closely collaborate with the Eligibility Advocate and related third parties to properly complete, submit and monitor Medicaid application process to help individuals access Medicaid benefits in order to enroll in RM PACE.
- Understands, possesses and utilizes sales skills to “close” the transaction.
- Performs home visits and/or day center visits to complete all Medicaid enrollments within required timeframes.
Functional Category: Post Enrollment Follow up/Additional Duties
Estimated Percent of time Spent – 10%
- To ensure prospect’s smooth transition into the program, works closely with the interdisciplinary team, marketing/sales, operations, Medicaid, accounting, and others.
- Provides hand-off of cases when appropriate to key staff post-enrollment.
- Working collaboratively with other team members, responsible for attaining established census goals.
- Works closely with affiliate staff and RM PACE marketing/sales to increase community awareness of and strengthen positive brand image of RM PACE.
- Consistently cooperates and supports the organization in identifying and solving problems/issues.
- Ensures customer satisfaction by understanding and applying the Quality and Compliance Procedures and Standards.
- Participates in any required staff meetings and trainings.
- Performs other duties as requested in a positive and helpful manner to ensure a smooth-running work area.
Travel Required:
- Local travel required
KEY PERFORMANCE INDICATORS
- Conducts a minimum of 26 home visits monthly
- Enroll a minimum of 10 participants monthly into the PACE program
QUALIFICATIONS AND REQUIREMENTS:
- Bachelor’s degree in business, sales, marketing, social work or a related field from an accredited college/university or applicable experience in lieu of educational requirements.
- Requires personal transportation, valid state issued driver’s license, good driving record and auto insurance as required by law.
- Two (2) years of proven successful healthcare focused sales and marketing in both B2B (hospitals, healthcare providers, senior living communities, etc.) referral sources and B2C (individual patient) settings, Medicare Advantage plans, Managed Care Medicaid plans, Veterans Administration health benefits, or equivalent combination of education and experience.
- Experience working with elderly and/or disabled populations preferred.
- Experience working with an Electronic Health Record preferred.
- Must have experience in comparable healthcare, insurance, or related industry and be able to “close” the sale.
- Proven track record of meeting or exceeding sales goals.
- Extensive knowledge of community resources available to seniors and their families.
- Ability to effectively represent the program to participants, families, outside agencies, community groups, community professionals and the general public.
- Ability to work independently and exercise sound judgment.
- Must have excellent written and verbal communication skills and demonstrate the ability to interact clearly and effectively with both internal and external customers.
- Strong administrative support skills and proficiency with MS Office suite software including Excel.
- Skilled in establishing and maintaining effective working relationships with participants, co-workers, vendors, medical staff, and the public.
Skills Required
- Bachelor's degree in business, sales, marketing, social work, or a related field, or applicable equivalent experience
- Valid state-issued driver's license, good driving record, personal transportation, and legally required auto insurance
- Two years of successful healthcare-focused sales and marketing experience in B2B referral-source and B2C patient settings, or equivalent education and experience
- Experience in a comparable healthcare, insurance, or related industry
- Ability to close sales and a proven record of meeting or exceeding sales goals
- Ability to work independently and exercise sound judgment
- Excellent written and verbal communication skills
- Strong administrative support skills and proficiency with Microsoft Office, including Excel
- Ability to establish and maintain effective relationships with participants, coworkers, vendors, medical staff, and the public
- Experience working with elderly and/or disabled populations
- Experience working with an Electronic Health Record
- Extensive knowledge of community resources for seniors and their families
- Ability to represent the program effectively to participants, families, agencies, community groups, professionals, and the public
What We Do
Rocky Mountain Health Care Services (RMHCS) is a Colorado Springs-based nonprofit that provides high-quality, cost-effective, person-centered services to improve lives, optimize wellness, and promote independence for underserved individuals. Since 1976, it has served El Paso County through programs such as Rocky Mountain PACE, HealthRide transportation, vocational programs, coordinated and cognitive rehabilitation care, and food services, helping participants live vibrant, independent lives.







