The Enrollment Manager leads a team of Enrollment Coaches responsible for supporting prospective online students through established enrollment processes. This role is accountable for team execution, pipeline management, outreach quality, performance coaching, accurate documentation, and a student-first experience aligned with OUES standards and OU expectations.
The successful candidate will be a service-oriented, operationally strong people leader who sets clear expectations, coaches consistently, addresses performance gaps, and drives continuous improvement while supporting a positive, accountable team culture.
Reporting to the Director of Enrollment Services, the Enrollment Manager balances people leadership, operational execution, performance management, and cross-functional collaboration to pursue enrollment goals in alignment with OUES standards, OU expectations, and applicable higher education compliance considerations.
Lead, coach, and develop a team of Enrollment Coaches to support timely outreach, high-quality student conversations, accurate documentation, student progression, and informed decision-making.
Set clear expectations for daily execution, outreach quality, documentation, pipeline management, compliance, team participation, student support, and performance outcomes tied to established processes.
Conduct regular one-on-ones, call coaching, quality reviews, performance check-ins, and documented coaching conversations.
Recognize strong performance, address gaps promptly, and provide coaching, training, expectation resets, and follow-up to support compliant execution and student-centered service.
Build a positive, accountable, collaborative, and student-first team culture.
Monitor team pipeline health and ensure consistent use of established enrollment processes, outreach cadences, student classifications, and documentation standards.
Review activity, lead management, data accuracy, quality results, call performance, and follow-up execution to improve student progression and team results.
Ensure accurate use of Salesforce, telephony systems, reporting tools, conversation guides, and departmental workflows.
Serve as a resource for programs, systems, compliance expectations, and enrollment workflows by using approved information and connecting students to the appropriate university office for official admissions, financial aid, academic, transfer credit, or degree-requirement determinations.
Support onboarding, training, knowledge checks, team meetings, and adoption of new tools or process improvements.
Forecast enrollment activity and assess progress toward team, program, application, and start goals to identify support needs, operational risks, and opportunities to improve student progression through established processes.
Analyze performance by program, market, team, and Enrollment Coach to identify strengths, risks, coaching needs, process gaps, and opportunities to improve outreach quality, student support, and progression.
Create and execute action plans to address underperforming programs, activity gaps, pipeline issues, student progression barriers, and student experience concerns.
Document performance conversations, coaching commitments, expectation resets, and follow-up actions as needed.
Identify and escalate operational bottlenecks, recommend practical solutions, and support improvements that strengthen execution, compliance, and student outcomes.
Bachelor’s degree required; Master’s degree preferred.
Minimum 1 year of enrollment experience required; leadership, coaching, or people management experience preferred.
Demonstrated success meeting enrollment, application, conversion, activity, quality, or student experience goals.
Proven ability to coach performance through clear expectations, timely feedback, documentation, and follow-up.
Experience in a fast-paced, metrics-driven, service-oriented environment.
Familiarity with CRM systems, enrollment reporting, telephony tools, and performance management; Salesforce experience preferred.
Strong communication, coaching, organization, collaboration, and problem-solving skills.
Student-Centered Service
Coaching & People Development
Enrollment Best Practices
Accountability & Execution
Data-Informed Decision-Making
Collaboration & Teamwork
Continuous Improvement
Adaptability & Change Readiness
Student Progression and Results Orientation
- Competitive salary and benefits package
- 401(k)
- Volunteer days
- Wellness reimbursement
- opportunities for professional development and career growth
- Hybrid work environment promoting work-life balance
Skills Required
- Bachelor's degree
- Master's degree
- Minimum 1 year of enrollment experience
- Leadership, coaching, or people management experience
- Demonstrated success meeting enrollment, application, conversion, activity, quality, or student experience goals
- Proven ability to coach performance through clear expectations, timely feedback, documentation, and follow-up
- Experience in a fast-paced, metrics-driven, service-oriented environment
- Familiarity with CRM systems, enrollment reporting, telephony tools, and performance management
- Salesforce experience
- Strong communication, coaching, organization, collaboration, and problem-solving skills
What We Do
OU Education Services (OUES) is a not for profit organization focused on providing online learning services to the University of Oklahoma to meet the online education needs of adult learners. We are committed to delivering education in an innovative, flexible, and agile manner that caters to the needs of today's students.
