Job Description
*This position can be fully work from home*
As a Deployment Architect you will have a high impact on communication programs that drive interventions to a base of over 80M members. This position is responsible for developing, coordinating, executing and tracking CVS Health's Caremark PBM campaigns through the use of our Marketing Database and Campaign Management platforms. You will work across communication life stages to develop and implement multi-channel, multi-touch member programs using CRM campaign management tools. CVS Health will leverage your skills to strengthen the relationship with patients through flawless campaign development and execution.
Reporting to the Executive Director, Data Engineering, this position will achieve excellence in Campaign Management, building a high-performing team to achieve the goals and objectives, driving continuous process improvement, working with Business/Marketing/Product and Information Technology teams to design, develop and rollout campaigns and work with various internal teams and managed services ensuring quality of campaign deliverables
Responsibilities for this position include:• Technical Project Manager providing end to end Data Engineering support for campaign enablement.• Liaison with internal teams, including business requestor, data science, data engineering and IT, to provide full process visibility data sourcing, member journey and reporting requirements• Provide technical review/audit of technical requirements to ensure adherence to best practices and SOP's• Provide audit of campaign output to validate data access and automation requirements are deployed to technical requirements• Ensures campaigns are appropriately QA tested end-to-end, before being promoted to production for execution.• Ensure compliance with all applicable data privacy and security regulations and policies as they relate to client and patient data.• Identifies and monitors relevant operational metrics and business KPI's, as well as operational effectiveness and accuracy of the campaigns• Work with IT Production Operations team to ensure control objectives are implemented for all campaign processes; follow proper change management and incident management procedures.• Identifies and pro-actively follows-up on operational and campaign development issues• Partner with various internal stakeholders and functions to support the execution of multi-channel programs• Proactively assess and recommend operational best-practices and work to ensure standardization and efficiencies• Identify opportunities to improve and/or add to the suite of campaign management tools and related processes and resources.
Pay Range
The typical pay range for this role is:
Minimum: 95,000
Maximum: 209,000
Please keep in mind that this range represents the pay range for all positions in the job grade within which this position falls. The actual salary offer will take into account a wide range of factors, including location.
Required Qualifications• A minimum of 7 years of patient marketing, database marketing, CRM, marketing, account management, project management and/or other related roles required; including:
Demonstrated project management skills to manage multi-faceted, complex CRM programs both internally and with external partners/suppliers
Experience managing third party data and fulfillment vendors, including database, teleservices, fulfillment, etc. vendors
High proficiency in Python, SQL, and Unix/Linux/Shell Scripting
Experience operationalizing email marketing, direct mail, data entry, telemarketing (inbound and outbound) and digital marketing programs
Preferred Qualifications• Healthcare/Life Sciences/Retail/Financial industry experience preferred• Understanding of PBM Industry and Mail Pharmacy applications• Experience with Marketing Resource Management tools is a plus• Demonstrated ability to think strategically to define short, mid and long-term goals and execute on those goals• Strong attention to detail required• High level of proficiency in Microsoft Office Suite; including Word, Excel, PowerPoint, Project, and Visio
Education• Bachelor's degree from four-year college or university required. Degree in Marketing, Business, Statistics, Computer Science, Information Technology, Marketing or other data related fields preferred
Business Overview
Bring your heart to CVS Health
Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.
We strive to promote and sustain a culture of diversity, inclusion and belonging every day.
CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.