At GREY,  we create Famously Effective ideas – creativity that delivers business results – for the world’s most influential brands. Our core values – creativity, unity, empathy, and service – power the work we do in each of our 40+ studios across six continents.
In 2023, we were named a Top 100 Most Loved Workplace and our agency network, Grey, ranked in the top ten award winners at the Cannes Lions International Festival of Creativity

POSITION OVERVIEW

We are looking to add an Engagement Strategist to our team who will be responsible for understanding how to engage our clients’ audience, set a client apart from competition, and work toward brand goals. You will partner with senior team members to translate insights and opportunity into actionable engagement strategy. You will work in a continuous effort to develop a strategic skill set to develop the most compelling engagement opportunities in which differentiate a brand in a compelling perspective, constantly pushing to make Famously Effective work. You will be directly supporting one or two senior members of the Engagement team and expected to manage multiple (at least three) work streams at a time.

KEY RESPONSIBILITIES 

• Assist on delivering engagement/comms strategy and tactical recommendations for multiple brands at a time
• Assemble engagement briefs from research, insights, and client information
• Assist in the development of integrated marketing strategies that leverage a mix of channels, platforms, and tactics to effectively reach and engage target audiences while aligning with client objectives
• Articulate insights and do research, partnering with senior members of the Engagement team, to provide a point of view for team discussion
• Keep a pulse on marketing channels, with an emphasis on social and digital platforms, including best practices in tactical utility and creative opportunities
• Write clear and persuasive POV documents – on the competition, the category, and the company – as needed
• Actively participate in a variety of client-facing meetings and workshops based on the clients’ business needs, often including a cross-functional team consisting of clients, 3rd party partners, and agency experts.
• Demonstrate creative, innovative, and flexible thinking in strategic approach, tactical deliverables, and in client presentations
• Translate consumer insights into consumer journey creation and assist senior staff in creating data-driven customer personas and customer journeys
• Understand the process for social and digital measurement and KPIs, and pull directional qual or quant data as needed to support learnings and translate into actionable insight
• Work cross-functionally with the brand and strategy teams to ensure the successful and innovative execution of approved strategies
• Consume culture in real time and be an expert in how to react and harness its power: not only in brand communications and advertising, but also across personal interests and passions in media, pop culture, the internet and beyond
• Go far and wide to find what's in and what's next - ultimately knowing how and why culture matters to people and how it impacts brands - and constantly bring opportunities forward
• Inform how channels are used strategically and ensure superior creative executions rooted in insight, partnering closely with creative teams and brand partners to develop ongoing presence and campaigns that break through and drive real world results

WHAT YOU WILL NEED: 

• High level of language and communication skills 
• A foundational knowledge of engagement, social and digital marketing and eagerness to learn more
• Understanding of customer funnels, consumer journeys and how digital platforms play a role within the full experience
• Ability to know a great idea when you see it, and the desire to learn how to make it better
• 1-3 years in advertising or related industry

The base salary for this position at the time of this posting may range from $80,000 to $90,000. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details.

#LIHybrid

At GREY we believe that being diverse, equitable and inclusive means we will be a company where ideas reflect, connect to, and impact culture because we are a place where everyone can fully participate in the work of making our ideas creative, famous and therefore effective in the world. Where every person is valued for distinctive skills, experiences and perspectives. It is supported by committed leadership, studio values, behaviors, policies and procedures that promote a culture where everyone’s difference is valued.

GREY is a place where who you are - your race, ethnicity, nationality, age, physical and mental abilities, sexual orientation, gender/gender identity, religious beliefs, political beliefs, socioeconomic status, family status - will not cause disparity in your experience, but instead energizes your creativity and becomes an important and beneficial part of the work you do.