At GREY, we create Famously Effective ideas that move people, business, and the world forward – harnessing the power of creativity to solve business problems – for the world’s most influential brands. Our core values – creativity, unity, empathy, and service – power the work we do in each of our 25+ studios across six continents.
POSITION OVERVIEW
Reporting into our Group Strategy Director the Engagement Strategist will be responsible for understanding how to engage our clients’ audience, set a client apart from competition, and work toward brand goals. You will partner with senior team members to translate insights and opportunity into actionable engagement strategy. You will work in a continuous effort to develop a strategic skill set to develop the most compelling engagement opportunities in which differentiate a brand in a compelling perspective, constantly pushing to make Famously Effective work. You will be directly supporting one or two senior members of the Engagement team and expected to manage multiple (at least three) work streams at a time.
As a member of our New York studio, you will join a dynamic, globally-minded team surrounded by some of the brightest minds in their fields and get to work in one of the newest WPP campuses.
KEY RESPONSIBILITIES
- Proactively coordinate and assist on delivering engagement strategy and tactical recommendations for multiple brands at a time
- Assist in the development of integrated marketing strategies that leverage a mix of channels, platforms, and tactics to effectively reach and engage target audiences while aligning with client objectives
- Articulate insights, partnering with senior members of the Engagement team, to provide a point of view for team discussion
- Actively participate in a variety of client-facing meetings and proprietary workshops based on the clients’ business needs, often including a cross-functional team consisting of clients, 3rd party partners, and agency experts.
- Demonstrate creative, innovative, and flexible thinking in strategic approach, tactical deliverables, and in client presentations
- Translate consumer insights into persona journey creation and assist senior staff in creating data-driven customer personas and customer journeys
- Develop, direct, and evaluate quantitative and qualitative research that answers key questions and provides fodder for insight identification
- Work cross-functionally within the agency to ensure the successful and innovative execution of approved strategies
WHAT YOU WILL NEED:
- High level of language and communication skills
- A foundational knowledge of engagement and digital marketing and eagerness to learn more
- Understanding of customer funnels and how digital platforms play a role within the experience
- Ability to know a great idea when you see it, and the desire to learn how to make it better
- 1-3 years in advertising or related industry
WHO YOU ARE:
- Creative: Putting together two things to create a third thing no one’s ever seen before
- Productive: Acting on ideas to make things happen and get stuff done
- Collaborative: Focused on the greater good versus personal gain
- Adaptable: Ready and able to embrace change
The base salary for this position at the time of this posting may range from $65,000 to $90,000. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details.
At GREY we believe that being diverse, equitable and inclusive means we will be a company where ideas reflect, connect to, and impact culture because we are a place where everyone can fully participate in the work of making our ideas creative, famous and therefore effective in the world. Where every person is valued for distinctive skills, experiences and perspectives. It is supported by committed leadership, studio values, behaviors, policies and procedures that promote a culture where everyone’s difference is valued.
GREY is a place where who you are - your race, ethnicity, nationality, age, physical and mental abilities, sexual orientation, gender/gender identity, religious beliefs, political beliefs, socioeconomic status, family status - will not cause disparity in your experience, but instead energizes your creativity and becomes an important and beneficial part of the work you do.
Please be aware of the possibility of recruiting fraud. GREY does not conduct interviews via instant messaging platforms and will never request personal financial information such as bank account numbers, credit card information, or payment of any kind during the hiring process. All legitimate communication will come from an official @GREY.com email address. If you suspect fraudulent activity, please report it to us immediately. Stay vigilant and protect your personal information.
What We Do
Grey's mission is to create Famously Effective ideas that move people, business and the world forward—harnessing the power of creativity to solve business problems and deliver growth for the world's most influential brands and companies such as Procter & Gamble, Volvo, Haleon, Kellogg's, Applebee's, Modelo, The Coca-Cola Company, TUMI, and the Las Vegas Convention and Visitors Authority. Grey is proud to be part of AKQA Group—an international family of autonomous agencies with shared values and an independent mindset, backed by WPP (NYSE: WPP). In recent years, Grey has won a Grand Effie in every market it operates; has been named a Top 100 Global Most Loved Workplace; ADWEEK'S "Global Agency of the Year" twice; ADVERTISING AGE's "Agency of the Year" and CAMPAIGN magazine's "Global Network of the Year" in recognition of its creative and business performance.
