Engagement Manager

Posted 3 Days Ago
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New York, NY, USA
In-Office
119K-160K Annually
Senior level
AdTech • Digital Media • Marketing Tech • SEO
The Role
Lead end-to-end delivery of enterprise digital marketing programs, managing cross-functional workstreams (UX, creative, development, QA), Agile delivery (sprint tracking, backlog management), resourcing, stakeholder communication, risk mitigation, and growth opportunities while building lasting client relationships and aligning delivery to business outcomes.
Summary Generated by Built In

About Us

iCrossing is a Hearst-backed marketing and technology partner built for how brands grow today. As outcomes architects, we bring together strategy, media, experience, engineering, data, and AI to build connected digital systems that improve performance, strengthen customer experiences, and support measurable business growth.

Our work is grounded in data-backed strategy, modern digital visibility, and connected execution. We help brands perform now while transforming for what’s next, designing the platforms, content, media, and operating models that help them move faster, learn smarter, and scale what works.

At iCrossing, you’ll work with teams across marketing, technology, and experience to solve complex client challenges with strategic breadth and executional depth. As part of Hearst, we combine agency agility with access to powerful data, insights, audiences, content, and technology capabilities.

About this job 

The Engagement Manager is a role that will join a team focused on driving digital marketing transformation at the enterprise-level for an account. This individual will have a proven record of accomplishment in leading, delivering, and managing complex digital solutions for our clients. Candidate should have the ability to manage projects through scope/discovery, estimation, UX, Creative, and Technical development/deployment. 

The ideal candidate will have a solid background in adapting Iterative and Agile methodologies, especially the management of parallel workstreams and coordination with multiple technical and creative partners.

They will also possess experience identifying opportunities to grow and improve clients' digital capabilities and will be tasked with building trusted, long-term relationships with key stakeholders across the client’s organization. Candidates with relevant experience in management consulting, digital transformation, and digital business strategy will be strongly considered. This full-time role requires 2 days per week in the office. 

Responsibilities 

  • Lead end-to-end the direction and day-to-day execution of client digital program, including directing engagement team members on the account. 
  • Manage project workstreams through the full development lifecycle while serving as the primary communication point with client’s other creative and technology partners.
  • Responsible for tracking sprint progress and managing program backlogs. Work in a dynamic environment with onshore and offshore development teams.
  • Maintain project plans, resource assignments, and other project related documents and publish to appropriate stakeholders, including regular updates to iCrossing’s resource planning system.
  • Ensure resources are allocated and staffed to facilitate delivery, including collaboration with Discipline Leads to ensure alignment to delivery plans and commercial targets. 
  • Maintain an operational model that drives business outcomes and improve engagement leadership practices across the team through methodology and clear, repeatable processes. Monitor and enhance operational model over time to meet and exceed client expectations in the context of business goals/outcomes, client org structure, and program trajectory. 
  • Provide leadership to develop custom approaches and solutions to client’s program challenges. Drive development of appropriate staffing plans to deliver against new initiatives and client annual renewals. 
  • Build strong and lasting relationships with multiple client contacts. Develop relationships with key client partners to help evangelize iCrossing's expertise as a strategic and pragmatic delivery partner, with guidance and partnership from executive sponsors. 
  • Develop a detailed knowledge of iCrossing services, capabilities, and differentiators. 
  • Cultivate client relationships through content, communication, reliability and relatability 
  • Collaborate, develop and strategize account plans to meet growth targets.  
  • Maintain the client partnership, including greater incorporation of insights into plans and vision for the client, and deliver goals. 
  • Track progress toward goals and commitments for the program, and report on them to decision-makers both purely to inform them and to drive progress toward greater advancement 
  • Own service quality and partner with competency leaders on problem mitigation and risk management communications 

 

Must Have Qualifications: 

  • 8+ years of related work experience, major strategic consulting firm background preferred 
  • Bachelor's Degree or equivalent
  • Experience leading complex, client-facing digital programs from discovery and scope through execution, launch, and ongoing optimization.
  • Experience managing cross-functional delivery across UX, creative, technology/development, QA, and deployment teams.
  • Hands-on experience working in Agile or iterative delivery environments, including sprint tracking, backlog management, prioritization, and dependency management.
  • Experience serving as a primary client or partner contact for program status, risks, decisions, tradeoffs, and escalations.
  • Experience managing multiple parallel workstreams while aligning delivery plans to client business goals and measurable outcomes.

Competitive Qualifications: 

  • MBA or advanced degree
  • Experience with Adobe AEM and Adobe Cloud Services is preferred but not required.


For New York City,  the estimated salary range for this position is between $119,000 and $160,000.  The range for the position in other geographies may vary based on market differences. The actual compensation will be determined based on experience and other factors permitted by law. 

We also offer a competitive benefits package that includes:  

  • Medical, dental, vision, life and disability insurance 
  • 401(k) Retirement Plan 
  • Flexible Spending & Health Savings Account 
  • Paid holidays, vacation, and sick time 
  • Parental Leave 
  • Employee assistance program and other company benefits 

 


Skills Required

  • 8+ years of related work experience
  • Background at a major strategic consulting firm
  • Bachelor's degree or equivalent
  • Experience leading complex, client-facing digital programs from discovery through execution, launch, and optimization
  • Ability to manage projects through scope/discovery, estimation, UX, creative, and technical development/deployment
  • Experience managing cross-functional delivery across UX, creative, technology/development, QA, and deployment teams
  • Hands-on experience in Agile or iterative delivery environments including sprint tracking, backlog management, prioritization, and dependency management
  • Experience serving as primary client or partner contact for program status, risks, decisions, tradeoffs, and escalations
  • Experience managing multiple parallel workstreams while aligning delivery plans to client business goals and measurable outcomes
  • MBA or advanced degree
  • Experience with Adobe AEM and Adobe Cloud Services
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The Company
HQ: New York, NY
350 Employees
Year Founded: 1998

What We Do

We are iCrossing. We are digital marketers at our core. We have an intimate understanding of the technology, tools, and human skills required to build and activate transformative experiences which can, over time, make significant business impact and propel clients into the future. We use imaginative & collaborative creativity to design experiences that connect on a human level - inspiring audiences to explore, to engage, to choose, to care... about our client’s brand over another. We build seamless digital experiences that influence consumers to act. With unrivaled access to Hearst’s powerful consumer insights, we uncover the data-powered drivers that matter to your audiences and use them to build impactful, creative, consumer-first experiences that provide significant business growth.

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