Engagement Director, Omni-Channel Marketing

Posted Yesterday
Be an Early Applicant
3 Locations
Hybrid
Expert/Leader
Information Technology • Consulting
The Role
Serve as primary client contact and strategic lead for enterprise omni-channel marketing accounts. Manage budgets, project lifecycles, and Agile delivery; define marketing technology roadmaps and integrations; elicit requirements and KPIs; drive account growth, scrum master activities, and long-term client partnerships.
Summary Generated by Built In

Sagepath Reply is a full-service digital marketing and technology company driven by purpose and fueled by passion to make a difference in how humans interact with technology in a more effective and efficient way. Our clients consist of Fortune 1000 companies across several industries, and we help guide them through digital transformation with the belief that even the smallest detail can make a big difference in making a connection with users and driving conversion and ROI. Our services include digital marketing, user experience, creative development, optimization, and eCommerce with high-level partnerships with Optimizely, Kentico, HubSpot and Salesforce.  

Engagement Directors are responsible for driving the overall account strategy on behalf of our clients, documenting the solution, and ensuring the final deliverable meets client goals and end user needs. The Engagement Directors are responsible for ensuring a trusted and long-term partnership with our clients. They are responsible for project managing all client deliverables, account growth, setting the overall strategic direction and vision, scrum master activities, and developing solutions that inspire the team and client. Potential candidates should have a strong digital background, familiarity with marketing technology, and a consultative approach for problem-solving. 

Responsibilities

    Primary client contact, providing short and long-term strategic counsel, as well as overall fiscal responsibility for the account, including comprehensive budget tracking and management 

    Manage a marketing program, lead/define marketing strategies, and guide the vision across core marketing technology investments and integrations for clients at an enterprise-roadmap level 

    Effectively manage full project lifecycles, creates and maintain detailed project plans and reports, according to Sagepath’s SDLC process, that communicate tasks, milestone dates, status and resource allocations 

    Facilitate client stakeholder working sessions and interviews in order to elicit and document business, non-functional, functional and technical requirements as well as project KPIs 

    Act as Agile Product Owner by leading Agile SCRUM ceremonies, including but not limited to backlog refinement, sprint planning, sprint retrospectives, and training 

    Act as client relationship manager, serving as point of contact for escalation and ad hoc needs.  

    Provide strategic oversight and support of the technology and systems used within the client’s ecosystem, including recommendations on how systems should be integrated & utilized in support of their business goals 

Minimum Requirements

    Experience leading a wide array of digital B2B and B2C implementations, including: Digital Marketing Platforms, eCommerce, Web Content Management Systems, and Mobile Applications. 

    10 years of experience in Business Analysis, Product Management, or Project Management  

    Working knowledge of requirements, timelines, user flows 

    Working knowledge of the SDLC and Agile methodologies  

    Experience launching 5 or more IT platforms/software for Enterprise Accounts 

Preferred Experience

    Experience working in an agency or consulting setting 

     Experience working with Optimizely Platform

Skills Required

  • Experience leading digital B2B and B2C implementations, including Digital Marketing Platforms, eCommerce, Web Content Management Systems, and Mobile Applications
  • 10 years of experience in Business Analysis, Product Management, or Project Management
  • Working knowledge of requirements, timelines, and user flows
  • Working knowledge of the SDLC and Agile methodologies
  • Experience launching 5 or more IT platforms/software for Enterprise Accounts
  • Experience working in an agency or consulting setting
  • Experience working with the Optimizely Platform
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The Company
HQ: Turin
4,171 Employees
Year Founded: 1996

What We Do

Reply [EXM, STAR: REY] specialises in the design and implementation of solutions based on new communication channels and digital media. As a network of highly specialised companies, Reply defines and develops business models enabled by the new models of AI, big data, cloud computing, digital media and the internet of things. Reply delivers consulting, system integration and digital services to organisations across the telecom and media; industry and services; banking and insurance; and public sectors.

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