About this role
Marketing Specialist will play a key role in creating and implementing lead gen activations across Aladdin brands, driving marketing sourced and influenced pipeline across the EMEA region. This role involves developing targeted prospecting, re-engagement and nurture campaigns, and ongoing CRM support to maintain data accuracy and completeness. This role requires a creative and entrepreneurial spirit, excelling in fast-paced work environments, and the ability to foster partnerships with various teams to ensure executional excellence throughout the planning and execution process.
This role will report to the Global Lead Gen Team Lead.
About Aladdin
Aladdin® is a tech platform that unifies the investment management process through a common data language. With a view of a whole portfolio—across public & private markets—it enables scale, provides insights, and supports business transformation. This role will join a team of marketers who are passionate about elevating Aladdin as a transformative investment tech & data partner through cohesive activations that grow trust & long-term commercial outcomes.
Key Responsibilities
Lead the creation, execution, and processing of email campaigns.
Develop targeted re-engagement strategies, including personalized outreach, nurture campaigns, and follow-up sequences.
Provide ongoing CRM support to ensure data accuracy and completeness.
Gather, maintain, and manage EMEA TAM lists.
Analyze event attendee lists to provide actionable insights and lead pre- and post-event email and LinkedIn outreach.
Prepare and deliver reports to support commercial activities in EMEA.
Assist in analyzing data to identify trends and optimize demand generation efforts.
Desired Qualifications
BS/BA degree in finance, marketing, or economics preferable.
Minimum 4 years of experience working in B2B marketing/lead generation teams, with a focus on tech/FinTech.
Experience in developing and implementing lead generation campaigns, building target lists, pipeline tracking and analysis, with a passion for accelerating marketing’s contribution to pipeline, revenue, and client success.
Strong understanding of industry and solution offerings, combined with the skill to develop personalized email messaging that effectively engages and converts target audiences.
Strong communication and project management skills, with proven effectiveness in strategic relationship building across internal and external stakeholders.
Analytical prowess to optimize lead generation campaigns based on data and tied to desired business outcomes.
Our benefits
To help you stay energized, engaged and inspired, we offer a wide range of employee benefits including: retirement investment and tools designed to help you in building a sound financial future; access to education reimbursement; comprehensive resources to support your physical health and emotional well-being; family support programs; and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.
Our hybrid work model
BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.
About BlackRock
At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.
This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.
For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock
BlackRock is proud to be an Equal Opportunity Employer. We evaluate qualified applicants without regard to age, disability, race, religion, sex, sexual orientation and other protected characteristics at law.
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What We Do
BlackRock is a global asset manager. We help investors build better financial futures. As a fiduciary to investors and a leading provider of financial technology, our clients turn to us for the solutions they need when planning for their most important goals. Our founding mission was to establish a firm that thinks differently about managing investment risks to best serve our clients, and this is still at our core today.
We challenge businesses to reach higher standards. We use technology to think beyond what’s possible. We provide investment solutions for every need. We aim to simplify a complex world. We help chart paths towards financial health. We are BlackRock, and we are invested in your financial well-being.
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Why Work With Us
Without our people, technology is irrelevant. When we combine the power of people with the power of technology, we amplify our ability to create better outcomes for our employees, clients, shareholders and society alike.
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