The Role
Plan, build, and optimize Klaviyo email campaigns and flows (welcome, abandoned cart, post-purchase, win-back, promotions). Write and publish blog content optimized for SEO. Segment audiences, A/B test campaigns, track/email performance metrics, collaborate with design and product teams, and maintain consistent brand voice across communications.
Summary Generated by Built In
Please be advised the job position is located in the City of Industry, CA. This position is full-time and ON-SITE.
We are looking for an Email & Content Marketing Specialist to manage our email marketing campaigns, blog content, and customer engagement initiatives. This role will be responsible for planning, creating, scheduling, and optimizing email campaigns using Klaviyo, while also supporting blog strategy and content creation to drive traffic, engagement, and conversions.
The ideal candidate has hands-on experience with Klaviyo, strong writing skills, a good understanding of email marketing best practices, and the ability to create content that supports brand awareness, customer retention, and sales growth.
Key Responsibilities
We are looking for an Email & Content Marketing Specialist to manage our email marketing campaigns, blog content, and customer engagement initiatives. This role will be responsible for planning, creating, scheduling, and optimizing email campaigns using Klaviyo, while also supporting blog strategy and content creation to drive traffic, engagement, and conversions.
The ideal candidate has hands-on experience with Klaviyo, strong writing skills, a good understanding of email marketing best practices, and the ability to create content that supports brand awareness, customer retention, and sales growth.
Key Responsibilities
- Plan, build, and execute email marketing campaigns using Klaviyo.
- Create and manage email flows, including welcome series, abandoned cart, post-purchase, win-back, and promotional campaigns.
- Write compelling email copy, subject lines, preview text, and calls to action.
- Segment email audiences based on customer behavior, purchase history, engagement, and lifecycle stage.
- Monitor and report on email performance, including open rates, click rates, conversion rates, revenue, and unsubscribe rates.
- A/B test subject lines, email content, creative, send times, and campaign strategies.
- Maintain the email marketing calendar and coordinate campaign timing with promotions, product launches, and content initiatives.
- Write, edit, and publish blog content that supports SEO, customer education, product awareness, and brand storytelling.
- Collaborate with design, ecommerce, product, and marketing teams to ensure email and blog content aligns with brand guidelines and business goals.
- Optimize blog content using SEO best practices, including keyword research, internal linking, meta descriptions, and formatting.
- Assist with content planning for seasonal campaigns, product launches, and customer engagement initiatives.
- Maintain consistency in brand voice across emails, blogs, and other marketing communications.
- 2+ years of experience in email marketing, content marketing, ecommerce marketing, or a related role.
- Hands-on experience with Klaviyo is required.
- Strong copywriting, editing, and proofreading skills.
- Experience writing blog content, product-focused content, or SEO-driven articles.
- Understanding of email marketing metrics, segmentation, automation, and A/B testing.
- Familiarity with ecommerce platforms such as Shopify, WooCommerce, BigCommerce, or similar platforms is a plus.
- Basic knowledge of SEO best practices.
- Strong organizational skills and ability to manage multiple campaigns and deadlines.
- Comfortable analyzing performance data and making recommendations for improvement.
- Experience with Canva, Figma, Adobe Creative Suite, Google Analytics, or project management tools is a plus.
- Preferred Skills
- Ecommerce or consumer product brand experience.
- Experience creating customer lifecycle marketing campaigns.
- Familiarity with SMS marketing through Klaviyo or similar platforms.
- Basic understanding of HTML/CSS for email formatting.
- Experience working with promotional calendars and product launches.
- Medical, Dental, Vision Insurance: Company covers 80% for employees only.
- Life Insurance: Covered by the company.
- 401k Dollar for Dollar matching up to 3%, eligible to enroll after one full year with the company. 100% fully vested.
- 5 Sick Paid Leave
- 7 Paid Holidays (Eligible after probation period).
- Vacation
- Company provides discounts for fitness equipments for our employees.
Skills Required
- 2+ years of experience in email marketing, content marketing, ecommerce marketing, or related role
- Hands-on experience with Klaviyo
- Strong copywriting, editing, and proofreading skills
- Experience writing blog content, product-focused content, or SEO-driven articles
- Understanding of email marketing metrics, segmentation, automation, and A/B testing
- Basic knowledge of SEO best practices
- Strong organizational skills and ability to manage multiple campaigns and deadlines
- Comfortable analyzing performance data and making recommendations for improvement
- Familiarity with ecommerce platforms such as Shopify, WooCommerce, BigCommerce
- Experience with Canva, Figma, Adobe Creative Suite, Google Analytics, or project management tools
- Experience with ecommerce or consumer product brands
- Experience creating customer lifecycle marketing campaigns
- Familiarity with SMS marketing through Klaviyo or similar platforms
- Basic understanding of HTML/CSS for email formatting
- Experience working with promotional calendars and product launches
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The Company
What We Do
At Sunny Health & Fitness, we believe a quality workout experience and a healthy lifestyle should be within reach of anyone who wants it. Our mission is to make fitness accessible to everyone. Whether fit or not, young or old, busy professionals, students, and stay-at-home parents alike. Every size, budget, and ability is invited into the Sunny family. From treadmills to cycle bikes and everything in between, Sunny has a wide array of fitness products for both home users and elite fitness pros. With 21 years of fitness as a specialty, Sunny Health & Fitness is widely recognized as a premiere distributor of high quality health & fitness products.
