Big ideas. Lifelong connections. One objective.
Email & SMS Marketing Senior Executive
£36,000 to £40,000
Reports to: Email and SMS Marketing Manager
Department: Marketing, Fundraising & Engagement
Contract: 12 month fixed-term contract
Hours: Full time 35 hours per week (Open to flexible working requests such as compressed hours or 4 day weeks)
Location: Stratford, London Office-based with high flexibility (1-2 days per week in the office)
Closing date: 9 August 2026 23:55
Recruitment process: Task and Competency based interview
Interview date: W/C 17 August 2026
At Cancer Research UK, we exist to beat cancer.
We are professionals with purpose, beating cancer every day. But we need to go much further and much faster. That’s why we’re looking for someone talented, someone determined, someone like you.
Due to an internal moves, we are looking for an experienced Email and SMS marketing professional, looking for their next challenge. You’ll use your experience to broadcast email marketing campaigns using Adobe Campaign Manager, alongside providing support to marketers across the organisation to deliver their own email marketing campaigns using the tool. This is an exciting opportunity to get to grips with a world-renowned multi-channel marketing platform.
What will I be doing?
Deliver email and SMS marketing campaign plans to time, budget and against agreed KPIs with the support of the Email & SMS Marketing Executives
Plan and build automated workflows which effectively deliver against marketing plans, Audience & Product objectives, and place supporters at their heart
Lead on the delivery of data and digital campaign set-up requirements that ensure optimal targeting and tracking in collaboration with Data Selections and Web Analyst experts
Work with UX experts to devise pre-launch test and learn initiatives, using results to recommend areas for optimisation
Be a channel expert for email and SMS delivery, maximising the potential of Adobe to execute timely, relevant and personalised communications that result in high levels of audience engagement
Work collaboratively with other Digital Marketing & Delivery teams to execute campaigns effectively and efficiently, taking a holistic view of cross-channel activity
Take a future-facing view of digital marketing trends and developments to ensure Cancer Research UK’s email and SMS communications stay ahead of the curve, making recommendations to automate to gain efficiencies
Lead on in-campaign reporting and post-campaign analysis, sharing recommendations for optimisation and to improve the effectiveness of future campaigns with key stakeholders
Mentor the Email & SMS Marketing Executives, guiding and upskilling them
Work collaboratively with teams across Fundraising & Marketing to share learnings and best practice
What skills will I need?
Relevant experience of delivering email and SMS marketing campaigns, from planning through to execution and analysis
Experience of using Adobe Campaign or similar technology to deliver and automate campaigns, and knowledge of HTML
Experience of planning personalised email and SMS journeys for different audience segments
Passionate about digital marketing with a good knowledge of the latest trends
Data-driven with an understanding of UX principles and experience of interpreting results and recommending opportunities for optimisation
Experience of building positive working relationships and working effectively as part of a team
Experience of managing own workload, meeting deadlines and effectively handling changing priorities
Strong attention to detail
Strong Microsoft Office skills, including Excel and PowerPoint
What will I gain?
Each and every one of our employees contributes to our progress and is supporting our work to beat cancer. We think that’s impressive.
In return, we make sure you are supported by a generous benefits package, a wide range of career and personal development opportunities and high-quality tools, policies and processes to enable you to do your job well.
There’s a place for everyone at Cancer Research UK. Our vision is to create a charity where everyone feels like they belong, benefits from and participates in, the work we do. We're committed to creating an inclusive culture where everyone can be themselves and reach their full potential.
We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented, and believe that a diverse workforce will help us to beat cancer sooner.
If you’re interested in applying and excited about working with us but are unsure if you have the right skills and experience we’d still love to hear from you. We don’t expect everyone to meet all of the criteria listed.
We want to see every candidate performing at their best throughout the job application process, interview process and whilst at work. We therefore ask you to inform us of any concerns you have or any adjustments you might need to enable this to happen by emailing us at [email protected].
Unfortunately, we are unable to recruit anyone below the age of 18, so that we can protect young people from health & safety and safeguarding risks.
Skills Required
- Experience delivering email and SMS marketing campaigns from planning through execution and analysis
- Experience using Adobe Campaign or similar marketing automation platforms
- Knowledge of HTML for email templates and builds
- Experience planning personalised email and SMS journeys for audience segments
- Data-driven with an understanding of UX principles and experience interpreting results to recommend optimisations
- Strong Microsoft Office skills, including Excel and PowerPoint
- Experience building positive working relationships and working effectively as part of a team
- Experience managing own workload, meeting deadlines and handling changing priorities
- Strong attention to detail
- Passion for digital marketing and knowledge of current trends
What We Do
Cancer Research UK is the world's leading cancer charity dedicated to saving lives through research, influence and information. Nearly one in two of us will get cancer in our lifetime, but we’re finding new ways to outsmart it, so that more people can live longer, better lives free from the fear of cancer. We carry out scientific research to help prevent, diagnose and treat cancer and our groundbreaking work, funded almost entirely by the general public, will ensure that millions more people survive. Together we are beating cancer. Registered charity No. 1089464
