Email Marketing Specialist

Playing an essential role in the U.S. economy, Fannie Mae is foundational to housing finance. Here, your expertise can help fuel purpose-driven innovation that expands access to homeownership and affordable rental housing across the country. Join Fannie Mae to grow your career and help people find a place to call home.

Job Description

As a valued colleague on our Digital Marketing team, you will execute email marketing campaigns across Fannie Mae’s business segments. You will partner with segment marketing teams to translate business goals into effective email campaigns. You will build, QA, and deploy emails and related assets and ensure all communications are accurate, timely, and aligned with brand standards and email best practices.

THE IMPACT YOU WILL MAKE

The Email Marketing Specialist role will offer you the flexibility to make each day your own while working alongside people who care so that you can deliver on the following responsibilities:

• Email Development and Deployment: Build and code HTML emails in Salesforce Marketing Cloud; partner with Marketing Strategists to execute 1:1 email and journey campaigns, perform QA, and ensure timely, accurate launches.

• Campaign Performance and Health: Monitor campaign performance, develop reports, and troubleshoot issues impacting deliverability and engagement.

• Cross-Functional Collaboration: Partner with marketing teams and stakeholders to create customer-focused email experiences.

• Best Practices and Governance: Promote email best practices, ensuring consistency across business lines and campaigns.

• HTML and Platform Support: Apply HTML development expertise across email platforms and support related tools (e.g., Cvent) as needed.

THE EXPERIENCE YOU BRING TO THE TEAM

Minimum Required Experiences

• 2 years experience working with Salesforce Marketing Cloud (preferred) or similar marketing automation platforms (Marketo, HubSpot, Eloqua, Pardot).

• Strong hands-on experience building and coding HTML emails.

• Solid understanding of email marketing best practices, including QA and A/B testing.

• Ability to leverage data, technology, and marketing strategy to plan and execute campaigns.

• Project management experience with the ability to manage multiple priorities simultaneously.

• Excellent collaboration and communication skills .

• High level of detail orientation and organizational skills.

• Ability to work effectively in a fast-paced, team-oriented environment.

• Strong analytical, problem-solving, and strategic thinking skills.

• Shows curiosity and adaptability in learning and responsibly applying new technologies, including artificial intelligence, to reimagine how we work.

Desired Experiences

• B2B email marketing experience, preferably within financial services or other highly regulated industries.

• Experience in related email marketing tools within the MarTech stack (e.g., CMS platforms, Cvent, Figma).

• Experience planning and executing effective email marketing campaigns across customer, partner, or stakeholder audiences.

• Familiarity with project management tools (Workfront preferred).

• Bachelor’s degree or equivalent experience.

Marketing – Digital Marketing – Senior Associate

#LI-Hybrid

Qualifications

Education:

The future is what you make it to be. Discover compelling opportunities at Fanniemae.com/careers.

For most roles, employees are expected to work onsite on a regular basis at their designated office location. In-office work cadence is determined by your manager. Proximity within a reasonable commute to your designated office location is preferred unless the job is noted as open to remote.

Fannie Mae is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, religion, sex, national origin, disability, age, sexual orientation, gender identity/gender expression, marital or parental status, or any other protected factor. Fannie Mae is committed to providing reasonable accommodations to qualified individuals with disabilities who are employees or applicants for employment, unless to do so would cause undue hardship to the company. If you need assistance using our online system and/or you need a reasonable accommodation related to the hiring/application process, please complete this form.

The hiring range for this role is set forth below. Final salaries will generally vary within that range based on factors that include but are not limited to, skill set, depth of experience, certifications, and other relevant qualifications. This position is eligible to participate in a Fannie Mae incentive program (subject to the terms of the program). As part of our comprehensive benefits package, Fannie Mae offers a broad range of Health, Life, Voluntary Lifestyle, and other benefits and perks that enhance an employee's physical, mental, emotional, and financial well-being. See more here.

Requisition compensation:

to