The Role
Responsible for executing and optimizing email/SMS campaigns, analyzing performance, and collaborating with teams to improve engagement and conversions.
Summary Generated by Built In
DealMaker is a fast-growing fintech company revolutionizing the capital markets ecosystem with a mission to make online capital raising mainstream. We empower founders, CEOs, and operators to raise capital digitally, both from their own communities and through strategically marketed campaigns. No other platform provides an end-to-end solution like ours—and our track record speaks for itself, with over $2B raised across 1,000+ campaigns. We power the largest online capital raises for customers like EnergyX ($88M), Green Bay Packers ($65M), Miso Robotics ($72M+), Monogram Orthopaedics (Nasdaq:MGRM) and many others, with 3 IPOs in the past year alone. We are quickly expanding our horizons and are seeking talented team members to join us on our journey to transform the global capital market.
We are transforming the capital markets by democratizing access to investment opportunities and streamlining capital raises through innovative technology. Our Marketing Services team powers email, SMS, and multi-channel communications that drive issuer engagement, investor conversions, and ultimately funded dollars.
As an Email Marketing Specialist, you sit at the core of that engine.
This role blends strategy and execution — you’ll not only build and deploy campaigns, flows, and tests, but also identify insights, propose optimizations, and support cross-team initiatives. You’re one step above a Coordinator: more ownership, deeper analytics, and broader influence — but not yet at the Manager’s level of end-to-end strategic leadership.
You will report to the Director of Email/SMS, and collaborate closely with the larger Communications team, as well as Strategists, Creative Design teams, etc.
Who You Are
You are an analytical, proactive marketer who thrives in a fast-paced environment. You are obsessed with performance, constantly test hypotheses, and back decisions with data. You can zoom out to understand strategy, but you’re also meticulous in your execution.
You take initiative. You challenge assumptions. You look for smarter, faster ways to work. You have opinions and you’re not afraid to share them — respectfully and directly.
What You Will Do
- Execute & Optimize Email/SMS and RVM Campaigns (Primary Responsibility): Own the execution of high-impact email/SMS campaigns end-to-end — from setup to QA to sending to reporting (Impact: Higher engagement and conversion across investor & issuer communications).
- Build and Improve Automated Flows: Develop, refine, and optimize automated sequences (nurtures, reminders, lifecycle flows), including segmentation logic, filtering, and personalization (Impact: Increased conversions and stronger lifecycle performance).
- Deep Campaign Analytics & Insights: Analyze campaign and flow performance, identify root causes, and recommend actionable optimizations (Impact: Data-driven decision-making that improves KPIs sustainably).
- A/B Testing & Experimentation: Propose and execute A/B tests on subject lines, content, CTAs, design elements, and send-time optimizations (Impact: Continuous improvement of open, click, and conversion rates).
- Segmentation & Audience Strategy: Build and manage targeted segments based on engagement data, behaviors, life-cycle stages, and platform interactions (Impact: Improved deliverability, personalization, and relevance).
- Collaborate Cross-Functionally: Work with marketing, creative, content, CRM, and product teams to ensure campaigns align with business goals and technical workflows (Impact: Integrated communications that support broader company objectives).
- Platform Ownership (Intermediate): Support the maintenance and optimization of Klaviyo (our primary ESP), HubSpot, or other email tools — including troubleshooting, managing integrations, and adopting new features (Impact: A clean, scalable email infrastructure).
-Monitor & Improve Deliverability and Domain Health: Regularly monitor core deliverability and domain health indicators (bounce rates, spam complaints, inbox placement trends, sender reputation). Collaborate with the Email Marketing Manager and Director of Email/SMS to implement best practices around sending domains, IP warm-up, list hygiene, authentication (SPF, DKIM, DMARC in partnership with technical teams), and sunsetting unengaged contacts (Impact: Strong sender reputation, higher inbox placement, and more reliable performance data for optimization).
What Skills You Need
Core Competencies
- 2–3+ years of email marketing experience
- Strong Klaviyo, HubSpot, Customer.io or Braze experience (multi-hub or multi-flow experience is a major asset)
- Strong A/B testing and experimentation mindset
- Data-driven: comfortable with analytics, reporting, and uncovering insights
- Experience building segmented audiences
- Proven ability to manage multiple campaigns concurrently
- Clear communicator with excellent writing fundamentals
- Obsessed with QA, accuracy, and reliability — but still able to move fast
- Good operational mindset, and eye for process
Bonus Skills
- Experience with SMS (Klaviyo/Twilio/Attentive/etc.)
- Experience with Zapier or integrator applications
- HTML/CSS familiarity
- Experience collaborating with technical teams
Founded in 2018 by leading capital markets lawyers, DealMaker has blazed its own trail as the leading online capital-raising platform. As a Series A tech startup, we are well-capitalized, firmly established in our market, and ready to scale. Here’s why you should want to join us:
-Competitive compensation with the opportunity to earn equity—get into a growth company on the ground floor
-A diverse & distributed team of doers, innovators, and experts
-Shared employee benefit plan (medical, vision, & dental)
-Strong autonomy with support from leadership
-Annual learning support And more!
Equal Employment Opportunity
DealMaker does not discriminate in hiring or terms and conditions of employment because of an individual’s race, ancestry, colour, place of origin, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, family status or marital status, or any other protected category recognized by provincial or federal laws.
Please inform us if you require any accommodation, and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application.
Top Skills
Hubspot
Klaviyo
Sms
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The Company
What We Do
We're making online capital raising mainstream by empowering founders to raise digitally, both from their own communities and through strategically marketed campaigns.
Our tech transforms the capital raising process into simple eCommerce. Just add an “Invest Now” button to your existing site, and we'll handle the rest—from compliance to payments and everything in between.
We’ve helped companies raise $2 billion and counting, both from the general public and from their customers, followers, and fans—including the Green Bay Packers ($65M), Miso Robotics ($72M), Monogram Orthopaedics (NASDAQ:MGRM), and hundreds more
