Email Marketing Specialist
Location:
U.S. based (Remote)
Working Hours: 8:30 AM – 5:30 PM CST, Monday to Friday
Salary: 50-55k/per year
Employment Type:
Full time
About the Company
Jairus Marketing is a full-service marketing agency that partners with healthcare businesses to drive measurable growth through data-driven marketing strategies. With a strong commitment to innovation and accountability, we serve our clients through marketing excellence and transparent results.
About the Role
As an Email Marketing Specialist, you will support our client-facing teams by leading the development of targeted B2B/B2C audiences and executing automated campaigns across digital channels. This role will own the setup, execution, optimization, and reporting of messaging and email campaigns, working in close partnership with the Account Management team.
This role is ideal for someone who is both strategic and detail-oriented, with deep experience in automation tools and email platforms and a strong understanding of outbound marketing in the healthcare or MedTech space.
Responsibilities
Automated Messaging Campaign Management
- Execute and manage automated outreach campaigns via LinkedIn and similar platforms.
- Monitor campaign performance and generate leads through ongoing optimization.
- Collaborate with internal teams to refine targeting and troubleshoot issues.
Email Campaign Execution
- Build, segment, and send email campaigns using tools such as Mailchimp, Constant Contact, HubSpot, Zoho, and Pardot.
- Conduct A/B testing on subject lines, CTAs, and send times.
- Maintain compliance with email regulations (e.g., CAN-SPAM, GDPR, CASL).
Reporting & Optimization
- Track campaign KPIs (open/click-through/reply/bounce/conversion rates).
- Analyze performance trends and provide data-driven insights and improvements.
- Document campaign configurations and assist with platform integration issues.
Audience Development
- Build custom contact lists based on client goals using CRM data and third-party platforms.
- Research and evaluate new tools for audience growth and verification.
Requirements
- 2+ years of experience in email marketing, automation, or lead generation (preferably in an agency setting)
- Proficiency in marketing tools such as HubSpot, Mailchimp, Zoho, Pardot, LinkedIn automation tools (Dux Soup, PhantomBuster, etc.)
- Strong understanding of email deliverability best practices and compliance standards
- Hands-on experience managing lead data and syncing between CRMs, enrichment tools, and automation platforms
- Excellent written communication and organizational skills
- High attention to detail and ability to manage multiple projects simultaneously
- Experience in B2B marketing; healthcare or MedTech experience preferred
- Intermediate skills in Excel/Google Sheets for filtering, segmenting, and analyzing contacts
Top Skills
What We Do
Jairus Marketing has been helping medtech, medical device, life science and healthcare service organizations succeed by delivering personalized services and customized client solutions for more than 15 years.
As the rapidly-evolving healthcare industry continues to forge a highly complex and increasingly competitive sales process, Jairus steps in as an expert growth partner for companies looking to make their mark on the industry. If you’re a MedTech innovator or healthcare professional struggling to reach your target decision-makers or ideal consumers, let’s talk.
At Jairus, we’re proud to be a part of something bigger than ourselves. We know that what we do directly impacts the lives of patients and providers worldwide. To us, it’s not just work — it’s the opportunity to expand access to life-changing and life-saving innovations to those facing limited options for their critical health needs. From introducing groundbreaking technology to driving patient connection and beyond, we recognize the responsibility we’ve been given and work purposefully each day to steward it well.
We are experts in targeted B2B marketing to doctors, healthcare administrators, medical decision-makers and other professionals, with a record of proven results.
At Jairus, we believe in true partnerships and can provide full-service support that feels more like in-house marketing or an extension of your own team.
We use multiple tactics, including digital outreach campaigns and more, to engage with the right clinicians for each client’s unique needs.
Our solutions help our partners define their brand, provide new ways to create sales opportunities, and drive new revenue forward.
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