The role of the Email Marketing Specialist is crucial in developing and executing advanced email marketing strategies aimed at driving engagement, generating leads, and fostering growth. This position requires a combination of creative, analytical, and technical skills to create impactful email campaigns that resonate with diverse audiences across various service lines.
The ideal candidate should possess a proven track record in utilizing email as an effective marketing tool, deep expertise in segmentation, personalization, and automation techniques, and the ability to analyze campaign performance for continuous improvement.
- Develop and execute comprehensive email marketing strategies aligned with business objectives such as lead generation, customer acquisition, retention, and engagement
- Manage all aspects of email campaigns from conception to analysis, including template design, call-to-action, and content creation
- Refine segmentation strategies to deliver targeted and personalized email content, enhancing user engagement and conversion rates
- Implement and optimize email automation workflows to efficiently nurture leads and maximize customer lifecycle value
- Oversee and lead the execution of all email campaigns via HubSpot platform
- Utilize analytics to monitor and evaluate email campaign performance, providing actionable insights for optimization
- Ensure integrity of subscriber databases, implement growth strategies, and ensure compliance with email regulations and best practices
- Conduct regular A/B tests to experiment with new ideas and improve email campaign performance metrics
- Collaborate closely with other departments and partner teams like content and design to ensure an integrated marketing approach
- Stay updated on the latest email marketing trends, tools, and technologies, experimenting with new techniques to enhance the email marketing program.
- Extensive experience with major email marketing platforms, preferably HubSpot
- Strong understanding of customer segmentation, database management, and email technologies
- Proficiency in analytics and email marketing metrics, with the ability to derive meaningful insights
- Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines
- Strong writing and editing skills with attention to detail
- Knowledge of HTML/CSS for email design preferred
- Excellent customer service skills
- Organizational and time management skills
- Superior verbal and written communication skills
- Independent self-starter with the ability to prioritize and work within established guidelines while maintaining confidentiality
- Bachelor’s degree in Marketing, Business, Communications, or related field preferred
- Minimum of 3 years of experience in email marketing, with a proven track record of successful campaign development and implementation
WORKING CONDITIONS:
- Position is fully remote
- Ability to accommodate multiple time zones with primary ET (EST/EDT)
- Dedicated workspace and high-speed internet
- Frequent video conference/email/chat with the requirement of being on camera for meetings
PHYSICAL DEMANDS:
- Maintaining a stationary position for up to 50% of the workday
- Consistently operate a computer and other productivity equipment including keyboard, webcam, and document scanner
- Clarity of vision of 30” or less
- Ability to perceive sound in the capacity of oral communication
- Exertion of up to 10lbs. of force as related to the lifting or movement of objects
The annualized base salary for this position is: $46K - $66K. Please note that the specific compensation for this role will be determined based on experience, qualifications, location, and internal equity considerations.
ePromos is committed to creating a diverse workplace environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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What We Do
ePromos was founded in 1998 with the intent to disrupt the 100-year-old promotional products industry through innovation and technology. Today, as a Top 40 Promotional Products company we are at it again breaking the paradigms of traditional distributorships. We are a global enterprise solution provider and e-commerce company with expertise in ideation, merchandising, sourcing, production, kitting and distribution of promotional products and custom branded merchandise. We see promotional products as an expression of the 5 senses to connect with your brand. A way to tell your story through physical goods. A way to connect with your tribe, your customers, your staff, the team. We’re here to help you find the connection through items that express your brand through those senses. Whether we’re working with global or local clients, companies just getting started or established ones in all shapes and sizes, the goal is the same: provide an unparalleled service catered to your needs. For some this means a no-touch, e-commerce model, to others a more hands on approach or agency-style solution. We come to work every day thinking about how we can make ordering promotional products better and easier to help you achieve your goals. Utilize our expertise. Call us or message us at any time.
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