The Role
Owns email and SMS marketing execution across multiple brands. Builds and optimizes automated flows, develops customer segments, creates campaigns, conducts A/B tests, monitors revenue and conversion metrics, reports performance, and maintains deliverability and list health. The role requires hands-on Klaviyo experience, analytical skills, strong copy and design judgment, excellent written English, and the ability to work independently in a fast-paced B2C e-commerce environment.
Summary Generated by Built In
ABOUT COHYPES
At Cohypes, we grow and scale multiple brands in the health, beauty, and wellness space. Email and SMS are among our key growth channels, and we're looking for someone who can take them to the next level.
We believe great work happens when people feel valued. Here, your perspective matters, your ideas are welcome, and your voice has a real impact on how we grow. You'll join a supportive team that encourages collaboration, open communication, and genuine trust.
ABOUT THE POSITION
We're looking for an experienced Email Marketing Specialist to own the execution of email and SMS across several of our brands. You'll build and optimize automated flows, create advanced audience segments, and turn customer data into communication that drives repeat purchases and long-term customer value.
WHAT YOU'LL DO
WHAT WE'RE LOOKING FOR
EXTRA SWEETENERS
SALARY: from 2500 EUR/month gross. We're open to discussing it based on your skills and experience.
At Cohypes, we grow and scale multiple brands in the health, beauty, and wellness space. Email and SMS are among our key growth channels, and we're looking for someone who can take them to the next level.
We believe great work happens when people feel valued. Here, your perspective matters, your ideas are welcome, and your voice has a real impact on how we grow. You'll join a supportive team that encourages collaboration, open communication, and genuine trust.
ABOUT THE POSITION
We're looking for an experienced Email Marketing Specialist to own the execution of email and SMS across several of our brands. You'll build and optimize automated flows, create advanced audience segments, and turn customer data into communication that drives repeat purchases and long-term customer value.
WHAT YOU'LL DO
- Build, audit, and optimize automated flows end to end.
- Create and maintain audience segments based on customer data.
- Plan and execute email and SMS campaigns across multiple brands including copy and design.
- Run split tests (A/B testing) on subject lines, content, offers, timing, and flow logic, and turn results into clear next steps
- Monitor performance (revenue per recipient, conversion rate, flow revenue, list growth) and report on what's working and what isn't
- Keep deliverability and list health strong through engagement-based sending and regular list hygiene
WHAT WE'RE LOOKING FOR
- 1+ years of hands-on email marketing experience, ideally in B2C e-commerce
- Strong, proven experience with Klaviyo (or a similar email service provider), including building complex flows with conditional splits and filters
- Solid segmentation skills: you know how to use customer and purchase data to target the right people with the right message
- Analytical mindset: comfortable reading performance data, drawing conclusions, and acting on them
- Understanding of deliverability best practices
- Excellent written English
- Eye for copy and design: you know what makes a customer click and buy
- Basic knowledge of design tools (Canva, Figma, or Photoshop) is a plus
- Experience with SMS marketing and subscription-based businesses is a strong plus
- Detail-oriented: you double-check your work and hate typos as much as we do
- You work independently, own your results, and thrive in a fast-paced environment
EXTRA SWEETENERS
- Private health insurance for your well-being after trial period
- Creative freedom and fast feedback loops — your ideas truly matter here
- Hybrid work model
- Beautiful office in Senatorių Pasažas, Vilnius Old Town — an inspiring place to work
- Always-stocked fruits, healthy snacks & best coffee in the office
- Annual training & development budget to support your growth and education
- Periodic teambuildings with a dedicated team budget
- A friendly, supportive team that genuinely wants you to succeed and thrive :)
SALARY: from 2500 EUR/month gross. We're open to discussing it based on your skills and experience.
Skills Required
- At least 1 year of hands-on email marketing experience, ideally in B2C e-commerce
- Strong experience with Klaviyo or a similar email service provider, including complex flows with conditional splits and filters
- Solid customer and purchase data segmentation skills
- Ability to analyze performance data, draw conclusions, and take action
- Understanding of email deliverability best practices
- Excellent written English
- Strong copywriting and design judgment for customer acquisition and conversion
- Basic knowledge of Canva, Figma, or Photoshop
- Experience with SMS marketing and subscription-based businesses
- Strong attention to detail and proofreading ability
- Ability to work independently, own results, and thrive in a fast-paced environment
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The Company
What We Do
Cohypes is a Vilnius-based direct-to-consumer venture builder that launches and scales global e-commerce brands in health, beauty, and wellness. It combines market-trend research, product development, performance marketing, proprietary technology, AI-driven systems, advanced analytics, and automated workflows to identify demand, bring products to market quickly, optimize growth, and build consumer brands for international digital storefronts, with product integrity at its core.
