Top 3 reasons our employees love working at Omicron:
- We build cutting-edge technology that is literally changing how the world consumes online content.
- We get to collaborate with really smart, interesting people every day.
- Omicron rewards its team with really fun company events.
JOB SUMMARY:
Our Email Marketing Manager is the front line for Omicron Media’s customer communication. You will drive the overall email strategy for eight brands with distinct customer demographics and plan offerings. Think of us as an in-house marketing agency with diverse skills being called upon daily. The ability to create effective onboarding, upsell, retention, win back, and customer satisfaction emails in a fast pace environment is essential for success.
RESPONSIBILITIES:
- Manage daily email operations: promotional calendar, system testing & troubleshooting, copywriting, email production, deployment optimize and A/B test emails and landing pages to maximize conversions.
- Develop and maintain KPI reporting to monitor and improve the performance of the email marketing channel.
- Work with other members of the team to ensure email strategy complements and amplifies all marketing initiatives.
- Create and implement strategies for list growth, increased engagement, and increased ROI.
EXPERIENCE:
3+ years in the following:
- Email (Sendgrid, Customer.io, Eloqua)
- Running A/B, multivariate tests (Optimizely, Google)
- Designing Lead Generation Funnels (Leadpages, Unbounce, Optinmonster)
- Copywriting
- Optimizing and Creating Landing Pages
- Working with global customers and colleagues
DESIRED TOOLSET:
- Sendgrid
- io
- Segment
- Amplitude
- Google Tag Manager
- Google Analytics
- SaaS experience
ADDITIONAL SKILLS:
- Strong understanding of email marketing concepts and KPIs
- Basic HTML and CSS
- Clear and concise copywriter with core understanding of conversion optimization
- Capacity to find and nurture demographic synergies into paid customers
- Knowledge of how different online marketing channels (affiliate, organic, paid, social, lead gen, etc.) fit together
- Highly organized with the ability to work on divergent brands and projects
- Advanced Excel skills to create clear reports using pivot tables, vlookups, hlookups, macros, etc.
- Must be a self-starter, willing to take initiative and drive results
- Knowledge of CAN-SPAM and email deliverability best practices
EDUCATION:
- Bachelor's Degree Required
OTHER:
- Hybrid work schedule
- Full-time position
This job description is not intended to be all-inclusive.
Omicron Media, Inc. is an Equal Opportunity Employer. EOE/AA M/F/D/V
If you are interested in this position with Omicron Media, Inc., please apply by visiting our website at https://omicronmedia.com/work-here/job-listings/.
If your experience and qualifications match our current needs, a member of our Recruitment team will contact you. We look forward to hearing from you!
Top Skills
What We Do
Omicron’s mission is to build products that make the internet better for all. Omicron is a seasoned team of technologists, business strategists, finance wizards, marketers, engineers, and network architects who build, scale and manage large multi-protocol online companies. We have a long history of creating high-performing products for consumer and enterprise in the HTTP, NNTP, network, online storage, and security arenas. Our roots go way back to early Internet days when we developed the software that powers the USENET, the world’s first social network. The businesses created from that platform are still going strong today and creates the stability from which all our innovation originates. We leveraged that early USENET codebase to create a broad range of businesses including a massive content delivery network which delivers terabits of online video, games, and live streaming for the world’s most well-known media companies like Steam, Xbox, and Viacom. To carry all that data, we created from scratch a global IP network backbone. We then leveraged the IP network to create a VPN online privacy/security product that is being used globally by consumers and businesses to protect their internet activity. Over the years, we have acquired and integrated more than 12 online businesses, and raised more than $1 billion in financing for our efforts. After a recent corporate reorganization, Omicron has emerged as an innovation incubator of scalable platform-based products leveraging our team’s experience to create the next generation of revolutionary and disruptive global online services. Our headquarters are located just outside of sunny Orlando, Florida, with additional offices in Phoenix, and Amsterdam.
