Email Marketing Manager (VaynerCommerce)

Job Title: Email Marketing Manager
Reports To: Director, Growth

Who We Are:

VaynerCommerce is a Consulting Firm. Initiated in 2018, it officially launched in 2020 as a new type of firm for modern brands to partner with to drive sustainable growth. VaynerCommerce is a digital-first firm that takes an engineering approach to driving sustainable growth. It was started by former early Shopify Plus employees, and was born from the frustration that brands were left with no good options in the market when it came to building sustainable and profitable online customer growth. VaynerCommerce services as a strategic partner, with an implementation arm across data science, engineering, design, financial modeling, media & creative, and merchandising for brands that want to sustainably grow their direct-to-consumer business. VaynerCommerce works across Fortune 100, Venture Capital, and Private Equity-backed consumer brands.

What You Will Do:

You’ll be responsible for developing and implementing email/SMS marketing programs to help our clients scale their business as well as support other holistic growth initiatives. You’ll develop email, and SMS communications for promotional, life-cycle, and transactional emails and work with the Growth team members to implement best practices in marketing communications and data.

Responsibilities: Responsibilities will vary depending on the accounts to which this role is staffed, but will typically include:

• Email/SMS Responsibilities
• Partner with the creative team to brief, build, and optimize highly relevant, targeted, and personalized email marketing programs at scale, including behavioral triggers, lifecycle series, sales promotions, customer engagement, retention, and transactional emails.
• Crafts compelling and brand-aligned copy for CRM campaigns, including email and SMS promotional and transactional campaigns
• Leverage past performance data to strategically craft and manage CRM content calendars, ensuring optimized timing, messaging, and audience targeting for maximum impact
• Report on email/SMS performance during client meetings with a focus on optimizations and strategies envisioned and deployed
• Set up A/B tests, methodologies, hypotheses, and more
• Send campaign previews to stakeholders/clients and update campaigns with appropriate feedback.
• Manage day-to-day maintenance of automated flows.
• Optimize for user segmentation and content personalization by identifying user attributes, behavior, and preferences.

What We're Looking For:

• 3+ years of experience in developing and managing email marketing programs.
• Experience in direct-to-consumer growth, touching various parts of the conversion funnel including acquisition, retention, and on-site performance
• Excellent organizational skills, detail-oriented, and able to meet all deadlines.
• Strong analytical skills with the ability to draw conclusions from data, make recommendations and then take action accordingly.
• Entrepreneurial, results-driven, and outside-of-the-box thinker looking to tie programs to measurable business results
• You’re hungry to learn, always looking for mentorship, and aren’t afraid to suggest new ideas.
• Some experience in Klaviyo is desirable but not required.
• Some experience with eCommerce platforms, such as Shopify, is desirable but not required.