Who We Are
Right Hook Digital is a growth marketing agency working with 7-8 figure DTC eCommerce brands across the US and Australia. We're a Premium Google and Meta Marketing Partner and a global team of 60+ and we're growing our email marketing team.
The Role
As a Klaviyo Email Specialist, you're the execution engine inside a retention pod. You work directly alongside a Retention Strategist to bring lifecycle strategies to life, building campaigns and flows, managing the content calendar, briefing designers and copywriters, and making sure every email that goes out is on-brand, on-time, and error-free.
This is not a strategy role - but it's the role that makes strategy real. If you're detail-obsessed, fast in Klaviyo, and take pride in flawless execution, you'll thrive here.
Primary Duties
- Build, schedule, and deploy email and SMS campaigns and flows in Klaviyo across a portfolio of US DTC brands
- Set up and configure Klaviyo email and SMS accounts for new clients
- Own the campaign calendar - keeping it current, flagging risks early, and making sure nothing slips
- Write creative briefs for designers and copywriters, and manage the email design process from brief to approval
- Pull and compile monthly performance reports across email and SMS accounts
- Communicate directly with clients on campaign approvals, design feedback, and performance updates
- Collaborate with your Retention Strategist and pod (designer, copywriter) on all client deliverables
- Maintain a strong design eye - you're not building the emails, but you know when something looks off-brand
Requirements
- Minimum 2 years of hands-on Klaviyo experience - campaigns, flows, segmentation, and reporting
- Minimum 2 years of agency experience or managing multiple clients simultaneously
- Strong attention to detail - you catch errors before they go live, not after
- Clear written and verbal communication skills - you can write a concise client update or design brief without being asked twice
- Strong project management skills - ClickUp experience is a plus
- SMS experience (Klaviyo or Postscript) is a plus
- Strong Excel or Google Sheets skills
Benefits
- Work alongside world-class DTC retention strategists, paid social specialists, and eCommerce growth marketers every day
- A dedicated pod structure - you're supported by a strategist and designer, not working in isolation
- Access to ongoing training and account reviews with top retention practitioners and industry experts
- Real career progression - we promote from within and are actively building this department
- Exposure to a diverse portfolio of established DTC brands across fashion, health & fitness, jewelry, beauty, and more
- A tight-knit team culture built on Kaizen, openness, and genuine care for each other's growth
- Flexibility in working hours with notice
To Apply - Submit your resume, a brief cover letter, and a 2-minute intro video. Applications without a video will not be considered.
Skills Required
- Minimum 2 years of hands-on Klaviyo experience, including campaigns, flows, segmentation, and reporting
- Minimum 2 years of agency experience or experience managing multiple clients simultaneously
- Strong attention to detail
- Clear written and verbal communication skills
- Strong project management skills
- Strong Excel or Google Sheets skills
- SMS experience with Klaviyo or Postscript
- ClickUp experience
What We Do
Right Hook Digital is a Facebook advertising & growth marketing agency helping brands achieve high ROI. We collaborate with brands to amplify content and create campaigns that get consumed by the right audience and drive actual business results. We're a motley crew of digital specialists, entrepreneurs, creatives and data-nerds that live and breathe social & tech. Most importantly, we know that it's not about us, and all about you. Your business. Your goals. Your success. We are your Right Hook.
