Email Marketing Coordinator

Posted 3 Days Ago
Be an Early Applicant
35223, Birmingham, AL, USA
In-Office
Mid level
Agency • Automotive • Marketing Tech • Professional Services
The Role
Coordinate and execute client email campaigns for multiple automotive brands: manage job flow, data entry, proofs and sends, vendor and client communications, reporting, counts, maps, and performance documents for meetings.
Summary Generated by Built In

Strong Automotive is seeking a detail-oriented Email Marketing Coordinator to handle the workflow and execution of client eCampaigns. In this role, you’ll combine operational precision with marketing expertise to ensure campaigns are flawlessly executed, on schedule, and driving results across multiple automotive brands.

Key Responsibilities

  • Manage data entry and monitor daily campaign job flow.
  • Facilitate eCampaign jobs between various departments, ensuring timelines and deliverables are met.
  • Proof all campaign tests and live sends to ensure accuracy and compliance.
  • Send daily EMLs, EBs, and eCampaign shipping emails.
  • Collaborate with internal teams on campaign pickups and communicate updates.
  • Handle client contact updates, count requests, and vendor orders.
  • Communicate with vendors to resolve issues and ensure smooth execution.
  • Create End-of-Month (EOM) campaign recaps for internal and client use.
  • Pull counts and create maps for proposals and market analysis.
  • Assist in creating sales match reports and other performance documents for client meetings.

Qualifications
  • 3+ years of experience in email marketing coordination or related field.
  • Strong organizational skills with the ability to manage multiple projects and deadlines.
  • Excellent proofreading and attention to detail.
  • Hands-on experience with campaign management platforms (e.g., ESPs, Podio, or similar project management tools).
  • Strong communication skills for cross-departmental collaboration and client/vendor interaction.
  • Ability to troubleshoot and resolve campaign execution issues quickly.
  • Experience in the automotive marketing/advertising industry.
  • Familiarity with list management, segmentation, and email campaign compliance.
  • Working knowledge of HTML/CSS for email formatting.

Skills Required

  • 3+ years of experience in email marketing coordination or related field.
  • Strong organizational skills with ability to manage multiple projects and deadlines.
  • Excellent proofreading and attention to detail.
  • Hands-on experience with campaign management platforms (e.g., ESPs, Podio, or similar).
  • Strong communication skills for cross-departmental collaboration and client/vendor interaction.
  • Ability to troubleshoot and resolve campaign execution issues quickly.
  • Experience in the automotive marketing/advertising industry.
  • Familiarity with list management, segmentation, and email campaign compliance.
  • Working knowledge of HTML/CSS for email formatting.
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The Company
156 Employees
Year Founded: 2004

What We Do

Strong Automotive is a full-service, national marketing and advertising agency that focuses exclusively on the automotive industry. Based in Birmingham, Alabama, the agency specializes in driving traffic to dealerships through a comprehensive suite of services, including digital marketing, direct mail, email campaigns, video production, and graphic design. A family-owned company, it helps dealerships increase visibility and sales through strategic and consistent multi-channel messaging.

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