Marketing Campaign Coordinator

Posted 24 Days Ago
Princeton, NJ, USA
In-Office
55K-60K Annually
Junior
Digital Media • Edtech • Software
The Role
Executes email marketing campaigns using Klaviyo, manages audience lists and segmentation, tracks campaign metrics, and prepares performance reports. Supports social media scheduling, engagement reporting, and campaign execution. Coordinates with creative, marketing, and sales teams to maintain workflows, documentation, deadlines, and follow-up activities. The role requires strong organization, communication, data-handling, and multitasking skills, and may be performed remotely.
Summary Generated by Built In

Entourage Yearbooks is an innovative full-service publishing company. We are a next generation yearbook provider serving thousands of schools around the US and in over 25 countries around the world. Our quickly expanding team is for energized and passionate individuals who are excited to provide quality technology to schools. Entourage is an equal opportunity employer with great benefits and opportunities to advance.

Key ResponsibilitiesCampaign Execution & Follow‑Ups
  • Execute outbound email marketing campaigns in support of telesales and lead generation efforts
  • Use Klaviyo to send emails, design emails and track email marketing results 
  • Maintain clean lists, segmentation, and campaign schedules
Marketing Analytics & Reporting
  • Track and report on campaign performance metrics, including:
    • Leads generated
    • Email open/click rates
    • Conversion rates
    • Follow‑up effectiveness
  • Prepare weekly and monthly marketing performance reports
  • Help identify trends, insights, and opportunities to improve results
Social Media & Content Support
  • Assist with scheduling and publishing social media content
  • Support engagement tracking and reporting (followers, reach, engagement)
  • Help execute social campaigns tied to larger marketing initiatives
  • Coordinate with creative and marketing managers on content needs
Process & Collaboration
  • Work within defined marketing workflows, tickets, and campaign briefs
  • Support campaign documentation and organization
  • Collaborate closely with marketing managers, creative services, and sales teams
  • Ensure campaigns are launched on time and measured properly
Required Qualifications
  • Minimum of 1-2 years of experience in marketing, digital marketing, or campaign coordination
  • Experience with email marketing platforms 
  • Strong organizational and follow‑up skills
  • Comfort working with data, spreadsheets, and reports
  • Clear written communication skills
  • Ability to manage multiple campaigns and deadlines
  • 4 year college degree is required 
  • THIS IS AN ON-SITE POSITION
Preferred Qualifications
  • Experience supporting sales or telesales teams
  • Basic understanding of marketing analytics and KPIs
  • Experience with social media scheduling tools
  • Background in B2C marketing is a plus


Salary: $55,000-$60,000

Skills Required

  • 1-2 years of experience in marketing, digital marketing, or campaign coordination
  • Experience with email marketing platforms
  • Strong organizational and follow-up skills
  • Comfort working with data, spreadsheets, and reports
  • Clear written communication skills
  • Ability to manage multiple campaigns and deadlines
  • Four-year college degree
  • Experience supporting sales or telesales teams
  • Basic understanding of marketing analytics and KPIs
  • Experience with social media scheduling tools
  • Background in B2C marketing
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The Company
HQ: Princeton Junction, NJ
67 Employees
Year Founded: 2005

What We Do

ECS is a yearbook publishing company and parent organization behind four yearbook brands and three software platforms. It serves schools and other organizations with online yearbook design tools, production, distribution, creative services, and hands-on management. Its offerings include elementary, middle-school, high-school, college, military, sports, church, camp, and corporate books, plus student planners and partner software licensing for photographers and photography partners nationwide.

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