The Role
Create and execute B2B email campaigns and nurture workflows for IT services. Build segmentation and personalization, run A/B tests, track KPIs (open rate, CTR, MQL/SQL, conversions), and collaborate with sales, demand generation, and content teams to improve lead and database performance.
Summary Generated by Built In
Preferred Experience: 2-3 Years with Email Automation Softwares such as Hubspot / Mailchimp
Preferred Education: Bachelors or Masters in Engineering / Marketing / Certified Digital Marketing Specialist
Preferred Skills
- Proven ability to quickly learn and understand complex topics.
- Superior written and verbal communication skills, with a keen eye for detail.
- Experience working with engineering to improve user experience: design, UI, and help refine content and create visuals and diagrams for technical support content.
The Email Marketer will be responsible for creating and executing email marketing campaigns to drive customer engagement and retention. This role requires a strong understanding of email marketing best practices and the ability to analyze campaign performance metrics.
- Plan and execute email campaigns and nurture workflows for IT service offerings.
- Work with sales managers to understand the business case and assist in developing mail campaign strategy.
- Work closely with the demand generation and database management team to identify opportunities to increase lead performance and database performance through email.
- Build segmentation and personalisation strategies for B2B decision-makers (CIO, CTO, IT heads, procurement, etc.).
- Drive lead generation using frameworks like lead scoring, MQL/SQL criteria, and funnel optimisation.
- Use tools such as HubSpot, Marketo, ActiveCampaign, Salesforce Marketing Cloud, or Mailchimp.
- Track KPIs (open rate, CTR, MQLs, SQLs, conversions) and run A/B tests.
- Collaborate with sales and content teams to align messaging with IT service offerings.
- Bachelor's degree in Marketing or related field
- 2-4 years of experience in email marketing or digital marketing
- Proficiency in email marketing platforms such as MailChimp or Constant Contact
- Strong analytical skills and attention to detail
- Excellent written communication skills
Skills Required
- Bachelor's degree in Marketing or related field
- 2-4 years of experience in email marketing or digital marketing
- Proficiency in email marketing platforms (MailChimp, Constant Contact) and experience with HubSpot/Marketo/ActiveCampaign/Salesforce Marketing Cloud
- Strong analytical skills and attention to detail
- Excellent written communication skills
- Proven ability to quickly learn and understand complex topics
- Experience collaborating with engineering to improve UX, design, and technical support content
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The Company
What We Do
iCreative Technologies is an award-winning eCommerce development company specializing in building conversion-focused, scalable online stores and creating unique digital experiences. They combine E-commerce with AI to develop smarter, faster solutions that improve user experience and drive business growth.
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