Email & Lifecycle Marketing Specialist

Posted 21 Hours Ago
Be an Early Applicant
Miami, FL, USA
In-Office
Mid level
HR Tech • Professional Services
The Role
Develop and optimize email, SMS, and automated lifecycle campaigns that nurture, convert, retain, and reactivate customers. Segment audiences, personalize messaging, collaborate on lifecycle content, monitor engagement and retention metrics, and lead A/B testing across campaign variables. Apply customer journey, automation, and analytical expertise to turn retention data into actionable marketing strategies.
Summary Generated by Built In

Email & Lifecycle Marketing Specialist

We work with companies that know retention is just as important as acquisition—and we’re looking to connect with Email & Lifecycle Marketing Specialists who know how to nurture customers through every stage of the funnel.

If you're passionate about building journeys that engage, convert, and retain—we’d love to hear from you.

Responsibilities

  • Develop and execute email and SMS campaigns, including automated flows

  • Segment audiences and personalize communications based on behavior and lifecycle stage

  • Collaborate with designers and copywriters to create high-performing lifecycle content

  • Track and optimize key metrics: open rates, CTRs, CVR, churn, and reactivation

  • Lead A/B testing across subject lines, templates, timing, and frequency

Qualifications

  • 2–3+ years of experience in lifecycle, CRM, or email marketing

  • Hands-on experience with tools like HubSpot, ActiveCampaign, Klaviyo, Omnisend, Braze, Iterable, or Mailchimp

  • Strong grasp of customer journeys, automation logic, and engagement KPIs

  • Analytical mindset with the ability to turn retention data into actionable strategy

  • Experience with:

    • SMS

    • Push notifications

    • In-app messaging



Skills Required

  • 2-3+ years of experience in lifecycle, CRM, or email marketing
  • Hands-on experience with HubSpot, ActiveCampaign, Klaviyo, Omnisend, Braze, Iterable, or Mailchimp
  • Strong understanding of customer journeys, automation logic, and engagement KPIs
  • Analytical ability to turn retention data into actionable strategy
  • Experience with SMS
  • Experience with push notifications
  • Experience with in-app messaging
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The Company
6 Employees
Year Founded: 2023

What We Do

Rempli is a talent and recruiting partner that connects organizations with professionals across marketing, technology, finance, real estate, ecommerce, and other business functions. Its job board supports hiring for roles including public relations, digital marketing, lifecycle marketing, cloud and DevOps, cybersecurity, artificial intelligence, and demand generation, serving companies ranging from technology businesses to hospitality and advisory firms.

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