The Role
The Email & Direct Response Copywriter will write engaging email copy and collaborate with teams to enhance email marketing effectiveness.
Summary Generated by Built In
Tombras, a 400+ person, full-service, national advertising agency with a digital mindset, is seeking an Email & Direct Response Copywriter for our Email Marketing team.
Where you’ll be working: Knoxville. Relocation assistance may be provided.
The Email and Direct Response Copywriter will be focused on writing short-form copy that converts — subject lines, headers, CTAs, and modular email content that works across lifecycle, triggered, and promotional campaigns. You’ll work closely with strategy, design, and analytics to craft copy that’s relevant, testable, and built for response.
What you'll be doing:
- Write email subject lines, preview text, headers, body copy, and CTAs that drive engagement and action
- Craft A/B and multivariate test copy aligned to testing hypotheses
- Adapt voice and tone to multiple brands, audiences, and customer lifecycle stages
- Write within modular email systems with a focus on brevity, clarity, and CTA placement
- Collaborate with strategists and analysts to understand performance data and improve creative over time
- Support the development of messaging matrices, content maps, and customer journeys
- Ensure copy is optimized for deliverability, scannability, and accessibility
- Partner with design to align copy and layout for visual clarity and narrative flow
What you bring:
- 3–6+ years of experience in copywriting with a focus on email, CRM, or direct response
- Strong portfolio showing subject lines, email copy, and performance-focused work
- Deep understanding of the email channel: constraints, best practices, and writing for opens and clicks
- Ability to write short, punchy, high-performing copy that aligns with brand tone
- Experience collaborating with design, strategy, and data teams
- Comfort with fast-paced, iterative, test-and-learn environments
- Ability to work within ESP character limits and dynamic content structures
Why you’ll want to work at Tombras:
You’ll be joining the #1 Agency in North America. Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel effect fueling both client and agency growth. You’ll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named 2025 AdAge Agency of the Year and 2024 AdAge Independent Agency of the Year.
Tombras Benefits:
Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.
Dog-friendly offices
Unlimited PTO
Generous parental leave for primary and non-primary caregivers.
Medical (PPO or High Deductible option) for employee + dependents
401(k) Participation
Employer-paid Dental & Vision
A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.
New, Modern building in Downtown Knoxville
Want more reasons to work at Tombras? Check out the latest Tombras News and Our Values.
Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.
Tombras is an E-Verify employer and participates in the E-Verify program.
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.
Top Skills
Email Marketing
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The Company
What We Do
Tombras is a 400+ person, full-service agency with a digital mindset. We are one of the top independent agencies in North America. We are united by our philosophy: Connecting Data & Creativity for Business Results.®
2020 ADWEEK Fastest Growing Global Agencies
2019 Ad Age A-List Agencies to Watch
2018 Effie Index #3 Most Effective Independent Agency in North America
2018 Fast Company World's Most Innovative Companies
2017 Forbes Marketing Success Story of the Year
