CRM Email Developer

Reposted 5 Days Ago
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Bogotá, Distrito Capital, COL
In-Office
Mid level
Agency
The Role
Build, test, and maintain responsive, accessible HTML email templates within the CRM. Translate design files into cross-client compatible code, run rendering and technical QA, configure campaigns in the CRM, support personalization and dynamic content (AMPscript), integrate AI-generated content, document templates, and update builds for client rendering changes.
Summary Generated by Built In

Brandtech+ (formerly known as OLIVER+) is a global team of creative thinkers, tech-savvy trendsetters, and production pros specialising in film, CGI, automation, AI, motion design, and digital/print content. We partner with over 300 clients in 40+ countries and counting. Our focus is to connect clients with high-quality solutions, talent and ambitious opportunities worldwide.  

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: CRM Email Developer

Location: Remote (Colombia)

Language: Proficiency in English is required as we are a global business

About the role:

This is an opportunity to join to nearshore production hub in Bogotá as Email Developer — building the HTML email templates that power the company enrollment marketing programs across healthcare education institutions. 

Based in Bogotá, you'll be part of a four-person Email Development team responsible for translating approved design files into technically precise, rendering-tested, accessible, and deployment-ready HTML emails at the volume and pace required by a high-performance studio. 

THE ROLE 

The Email Developer builds, tests, and maintains HTML email templates within the company's CRM platform. You translate design files from the Art Direction and Integrated Design teams into clean, responsive, cross-client-compatible email code — and you own the technical QA process that ensures every template renders correctly before deployment. 

WHAT YOU'LL DO 

  • Build responsive HTML email templates from approved design files, following company's technical specifications, accessibility standards, and platform requirements
  • Develop and maintain a modular template library for each Company institution enabling efficient campaign production and brand-consistent execution at scale
  • Conduct thorough pre-deployment technical QA: cross-client rendering tests (Outlook, Gmail, Apple Mail, mobile), link validation, image hosting verification, dynamic content testing, and personalization variable checks
  • Upload and configure campaign builds within the CRM platform (Salesforce Marketing Cloud or equivalent) — including audience selection, content blocks, subject line configuration, and scheduling setup
  • Partner with the CRM Campaign Managers to troubleshoot rendering issues, resolve technical errors, and support last-minute campaign edits under deadline
  • Implement and maintain email accessibility standards — alt text, semantic markup, color contrast, and keyboard navigability — across all templates
  • Maintain version control and documentation for all email templates within the studio's file management system
  • Support the integration of AI-generated content from Pencil into HTML templates, ensuring AI-produced copy and imagery is correctly implemented and technically compliant
  • Stay current with email client updates and rendering changes, proactively updating templates as needed 

WHAT YOU BRING 

  • 3 years of experience with proficiency in HTML and CSS for email — including responsive design, inline styling, and cross-client compatibility
  • Experience building email templates within enterprise CRM platforms (Salesforce Marketing Cloud, HubSpot, Marketo, or equivalent)
  • Thorough understanding of email rendering across major clients — Outlook (all versions), Gmail, Apple Mail, and mobile — and experience using tools like Litmus or Email on Acid for testing
  • Familiarity with dynamic content, AMPscript (or equivalent platform templating language), and personalization implementation
  • Strong attention to technical detail and a systematic approach to QA
  • Professional proficiency in English; Spanish proficiency is an advantage for the Colombia hub role
  • Comfortable working in high-volume production environments with tight deployment schedules 

Gen AI & Agentic Thinking 

  • Familiarity with AI-assisted HTML tools, code generation assistants, or AI-powered email testing tools
  • Willingness to develop workflows for integrating AI-generated content (from Pencil) into technically sound HTML templates
  • Systematic, quality-first approach to technical build and testing 

Qualifications: Formal degrees are welcome but not required. Equivalent experience counts.

 

 

Req ID: 17771

#LI-REMOTE

 #LI-MM1 

#BTG+

Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused  to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations   
 

Brandtech+, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.   

Brandtech+ has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.'

Skills Required

  • 3 years of experience with proficiency in HTML and CSS for email (responsive design, inline styling, cross-client compatibility).
  • Experience building email templates within enterprise CRM platforms (Salesforce Marketing Cloud, HubSpot, Marketo, or equivalent).
  • Thorough understanding of email rendering across major clients (Outlook, Gmail, Apple Mail, mobile) and experience using testing tools like Litmus or Email on Acid.
  • Familiarity with dynamic content, AMPscript or equivalent templating language, and personalization implementation.
  • Experience conducting pre-deployment technical QA: cross-client rendering tests, link/image validation, dynamic content and personalization checks.
  • Implement and maintain email accessibility standards (alt text, semantic markup, color contrast, keyboard navigability).
  • Experience uploading and configuring campaign builds within CRM (audience selection, content blocks, subject lines, scheduling).
  • Strong attention to technical detail and a systematic approach to QA.
  • Familiarity with AI-assisted HTML tools, code generation assistants, or AI-powered email testing tools (including integrating content from Pencil).
  • Professional proficiency in English.
  • Spanish proficiency (advantage for Colombia hub).
  • Comfortable working in high-volume production environments with tight deployment schedules.
  • Maintain version control and documentation for email templates.
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The Company
HQ: New York, NY
Year Founded: 2015

What We Do

The Brandtech Group is the world's #1 digital-only marketing group and the leading global generative AI marketing company. It was founded in June 2015 (as You & Mr Jones) by former Havas Global CEO David Jones, with the simple mission to help brands do their marketing better, faster and cheaper using technology. It was renamed The Brandtech Group in January 2022 and is the largest global digital partner for some of the world’s biggest brands. Our group companies are: Mofilm 55 Brandtech Consulting Mobkoi Gravity Road Oliver Collectively Brandtech Media DP6 Jellyfish Pencil We also make strategic investments in cutting-edge startups building tech-enabled ways for global brands to do their marketing better, faster and cheaper. Some representative examples are: Niantic Crossing Minds Automat Pixlee-TurnTo Zappar Elsy Blacktag Good-Loop Tribe Dynamics AI Foundation Traackr Jivox VidMob Engage Video Group EVRYTHNG We are headquartered in New York and have operations in Brazil, Argentina, Mexico, Canada, Panama, UK, France, Germany, Switzerland, Greece, Netherlands, Ireland, Italy, Russia, Czech Republic, Slovakia, Norway, Poland, Sweden, Turkey, South Africa, India, Hong Kong, China, Taiwan, Singapore, Japan, South Korea, Malaysia, Philippines, Australia, and Indonesia

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