Email CRM/Lifecycle Marketer

Company: Whiskey Library
Type: Full-time contractor · Remote (Latin America) · Must overlap US Eastern Time business hours
Compensation: Competitive, based on experience (USD)

Whiskey Library is a direct-to-consumer bourbon subscription built around curated, hard-to-find pours and an exceptional member experience. We're a lean, fast-moving team scaling a recurring-revenue business where retention is the model. We're hiring our first dedicated Lifecycle/Retention Marketing Manager to own and grow our relationship with subscribers.

As the Lifecycle / Retention Marketing Manager, you will own our entire retention engine — every message a subscriber receives across email and SMS, the automated flows that keep them engaged, the campaigns driving each release, and the offers that keep them subscribed. This is a hands-on, strategic-and-executional role: you'll set the retention strategy and build it in Klaviyo yourself. You'll work directly with the founder and closely partner with our developer (subscriptions/Recharge), media buyer (acquisition), and affiliate/UGC manager during US Eastern hours.

This is the single most important lever on our subscriber lifetime value, and you'll own it end-to-end.

• Email & SMS channel: Full ownership of strategy, calendar, and execution in Klaviyo

• Lifecycle flows: Onboarding/welcome, replenishment, renewal, post-purchase, winback, and churn-prevention automations

• Campaigns: New release & barrel-pick announcements, seasonal pushes, promos, newsletters, and subscription/mystery-box drops

• Retention offers: Save/cancel-deflection, pause-instead-of-cancel, winback incentives, loyalty and milestone rewards (within margin guardrails set with the founder)

• Segmentation & personalization: By tier, tenure, behavior, and churn risk

• Churn & failed-payment recovery: Partnering with our developer on Recharge dunning and subscription mechanics

• Reporting: Own retention KPIs such as churn rate, LTV, revenue per send, cohort performance; report results and iterate

• Deliverability & list health: Manage sender reputation, suppression, and compliance

• 3–6 years in lifecycle, retention, CRM, or email/SMS marketing for a DTC brand

• Hands-on Klaviyo expertise — you build flows and campaigns yourself

• Subscription / recurring-revenue experience — replenishment, renewal, churn, winback, and save offers (must-have)

• Recharge (or comparable subscription platform) familiarity

• Proven results moving LTV and reducing churn, with numbers to back it up

• Strong instinct for segmentation, testing, and offer strategy

• Fluent written and spoken English

• Based in Latin America with reliable ability to work US Eastern Time hours

• Comfortable in a lean, founder-led team — high ownership, fast iteration

Bonus: SQL/data fluency, copywriting ability, spirits/beverage or premium DTC experience

• Full-time independent contractor engagement (you invoice us monthly; paid in USD)

• Remote, anywhere in Latin America, with consistent US Eastern Time overlap

• Competitive compensation based on experience — we're optimizing for the best talent, not the cheapest

If you are passionate about retention marketing, eager to take ownership, and excited about shaping the customer journey for a growing DTC brand, we'd love to hear from you.