Location: Waltham, MA (hybrid)
Small business owners don't have a risk department. They spend their time and energy starting and growing a business. NEXT's mission is to help entrepreneurs thrive, and we're using AI to make business insurance simple, fast, and affordable enough that it never costs them a day of work.
We're an AI technology company that happens to also be a fully licensed insurance carrier. Because we're a full-stack carrier, AI isn't a layer bolted onto someone else's product. It's in the underwriting, the pricing, the classification, and increasingly in how the product itself gets built. We're rebuilding the core judgment loops of a hundreds-of-years old industry, and doing it with a lean team, which is exactly why AI matters.
We underwrite our own risk, build our own systems, and own the entire value chain, so the product decisions made here show up directly in what a customer pays and how fast they get covered. Since 2016 we've insured hundreds of thousands of small businesses across the country. As a subsidiary of Munich Re and ERGO, our growth is backed by the financial strength of one of the world's leading reinsurance and insurance groups.
We're hiring an Digital PR & Partnerships Manager to own how ERGO NEXT shows up everywhere small business owners form opinions about insurance that isn't our own website: mainstream and trade media, buyer guides and listicles, AI answer engines, creator content, Reddit and forums, review platforms and our sports partnerships.
This role sits at the intersection of digital PR, editorial outreach, SEO/GEO, influencer marketing and brand reputation. Your mission is simple: identify the publishers, editors, creators and communities that shape how small businesses choose an insurer, build relationships with them and make sure ERGO NEXT is fairly represented — and regularly recommended — when they evaluate providers.
Success looks like ERGO NEXT becoming a consistently recommended brand across trusted publications and AI answers, a stronger and more visible executive voice, a healthier public reputation and measurable lift in organic discovery.
What You’ll Do:
PR agency and executive voice
- Guide and hold accountable our external PR agency, setting clear priorities for editorial outreach, listicle inclusion and publisher relationships.
- Pitch story angles, insights and data that help editors understand how ERGO NEXT serves small businesses, and make sure we're considered when publications refresh their recommendation lists.
- Build a thought-leadership program, including LinkedIn publishing and media commentary from ERGO NEXT subject matter experts, to drive awareness and LLM citations.
Listicles, buyer guides and citations
- Identify and prioritize the editorial content that shapes small business purchasing decisions, including mainstream media, trade media, buyer guides, product roundups and "best of" rankings.
- Develop outreach strategies that secure and maintain placement in these high-intent recommendations.
- Track how AI answer engines cite ERGO NEXT and competitors through earned media, and target the sources those engines draw from most.
Proprietary data distribution
- Turn ERGO NEXT's original research, surveys and other data into stories that editors and creators want to cite.
- Own the distribution plan for each release across media, creators, communities and partners.
Partnerships
- Activate our sports and corporate sponsorships across earned media, creator content and community channels to drive awareness.
Influencer and affiliate collaborations
- Recruit and manage creator and affiliate partners who reach small business owners, from trade-specific voices to personal finance and entrepreneurship creators.
- Structure partnerships that deliver both credible third-party endorsement and trackable traffic.
Cross-functional collaboration and measurement
- Partner with SEO/GEO, content, growth and social teams so earned placements strengthen organic visibility and conversion.
- Measure impact and use data to refine outreach strategy and prioritize the publications, creators and communities that matter most.
What We Need:
- We’re looking for someone who understands how editorial recommendations influence discovery and purchasing decisions.
- 4–8 years in digital PR, editorial outreach, SEO partnerships, or publisher relations
- Experience securing placements in buyer guides, product roundups, or editorial recommendations
- Strong relationship-building skills with editors, journalists, or publishers
- Familiarity with how editorial coverage influences search visibility and AI-driven discovery
- Comfort working with performance metrics and tracking business impact
Unstoppable Qualities:
- Being proactive and persistent in outreach
- Someone comfortable building relationships with editors and publishers
- Someone curious about how search, media, and AI shape brand discovery
- Someone excited to build a new capability with measurable business impact
Note on Fraudulent Recruiting
We have become aware that there may be fraudulent recruiting attempts being made by people posing as representatives of ERGO NEXT Insurance. These scams may involve fake job postings, unsolicited emails, or messages claiming to be from our recruiters or hiring managers.
Please note, we do not ask for sensitive information via chat, text, or social media, and any email communications will come from the domain @next-insurance.com or @nextinsurance.com. Additionally, Next Insurance will never ask for payment, fees, or purchases to be made by a job applicant. All applicants are encouraged to apply directly to our open jobs via the careers page on our website. Interviews are generally conducted via Zoom video conference unless the candidate requests other accommodations.
If you believe that you have been the target of an interview/offer scam by someone posing as a representative of Next Insurance, please do not provide any personal or financial information. You can find additional information about this type of scam and report any fraudulent employment offers via the Federal Trade Commission's website (https://consumer.ftc.gov/articles/job-scams), or you can contact your local law enforcement agency.
The range displayed on this job posting reflects the minimum and maximum target for new hire base salaries for the position in the location(s) listed. Within the range, individual pay is determined by additional factors, including, without limitation, job-related skills, experience, and relevant education or training. ERGO NEXT employees are also potentially eligible for our annual performance-based incentive program, in addition to our benefits package, consisting of our partially subsidized medical plan, fully subsidized vision/dental options, life insurance, disability insurance, 401(k), flexible paid time off, parental leave and more.
Don’t meet every single requirement? Studies have shown that some underrepresented people are less likely to apply to jobs unless they meet every single qualification. At ERGO NEXT, we are dedicated to building a diverse, inclusive and respectful workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
One of our core values is 'Play as a Team'; this means making sure everyone has an equal chance to participate and make a difference. We win by playing together. ERGO Next Insurance is an equal opportunity employer and prioritizes building a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants of any type and do not discriminate based on race, color, religion, national origin, gender, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job-related characteristics or other prohibited grounds specified in applicable federal, state, and local laws. ERGO Next's policy is to comply with all applicable laws related to nondiscrimination and equal opportunity and will not tolerate discrimination or harassment based on any of these characteristics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Skills Required
- 4-8 years of experience in digital PR, editorial outreach, SEO partnerships, or publisher relations
- Experience securing placements in buyer guides, product roundups, or editorial recommendations
- Strong relationship-building skills with editors, journalists, or publishers
- Familiarity with how editorial coverage influences search visibility and AI-driven discovery
- Comfort working with performance metrics and tracking business impact
NEXT Insurance Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about NEXT Insurance and has not been reviewed or approved by NEXT Insurance.
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Healthcare Strength — Medical coverage is often described as fully paid for employees and dependents, with dental and vision highlighted as strong inclusions. Feedback suggests health benefits are a standout element of the total rewards package.
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Parental & Family Support — Paid parental leave for birth and non-birth parents is characterized as generous and modern. Feedback suggests family benefits complement core health coverage and add meaningful value.
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Fair & Transparent Compensation — Pay is considered competitive in higher-skilled tech and product roles, with total compensation seen as solid relative to peer insurtech employers. Feedback suggests perceptions of pay fairness trend moderate-to-positive overall.
NEXT Insurance Insights
What We Do
The needs of business owners have significantly changed over the past decade, the insurance industry hasn’t. When you’re running your own business, you’re placing a huge bet on yourself. Your ideas, your passion, your blood, sweat and tears define your success. Next Insurance was created to give your business the coverage it deserves. Simple, affordable and tailored. So no matter what you do, no matter how you define success, we’re right there, next to you. Behind our groundbreaking AI-based technology there are hundreds of us. Data scientists, insurance advisors, product managers, designers & more. We are passionate about helping businesses achieve their goals & are committed to serve the needs of business owners. Even our three founders started their path as small business owners so they have been there and are committed to supporting the journey of your business.
Why Work With Us
Next Insurance is looking for explorers who are filled with curiosity, have the desire to travel the unbeaten path, and realize new heights in providing small business owners with the peace of mind to run their businesses. If you move fast, customer-focused, and willing to challenge the status quo, Next Insurance might just be your next journey.
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