The Role
Knix is an award-winning intimate apparel and activewear brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free. Launched in 2013, we are one of the fastest-growing intimate apparel brands in North America and are globally recognized as an innovator within the apparel space. We reach over 3 million customers through our online stores, Knix retail locations across North America and channels such as wholesale and Amazon. We are revolutionizing the apparel industry with our best-in-class customer experience, innovative products and brands Knix and Kt by Knix. Come join us if you are looking for a purpose-driven and authentic career!
Overview:
We are seeking an experienced and strategic Social Media Manager to oversee and elevate our organic social media efforts for both Knix and Kt by Knix. Reporting to the Senior Director of Content you will play a key role in developing, planning, and executing content strategies that drive engagement, growth, and storytelling across all platforms.
You’ll be part of Knix’s Communications, Partnerships & Social Team, collaborating closely with Creative, Brand, PR, Acquisition, CX, and Partnerships to deliver seamless, integrated campaigns. This role requires strong leadership skills, as you’ll manage and mentor team members while also partnering cross-functionally to bring new product launches, promotions, and brand campaigns to life.
The ideal candidate has a proven track record in social media management, a deep understanding of platform best practices, and the ability to zoom out to see the big picture while managing the details of calendars, workback schedules, and go-to-market campaigns. You thrive in a fast-paced environment, can juggle multiple priorities, and know how to balance strategy, content production, and team leadership to ensure our social media presence is innovative, consistent, and aligned with our brand mission.
About You
- Experienced in planning, executing, and optimizing social media campaigns for launches, promotions, and key initiatives.
- Skilled at translating brand briefs into actionable strategies that meet team goals.
- Confident overseeing planning, creation, and execution of engaging, shareable content across multiple social channels.
- Comfortable approving and providing feedback on creative elements (digital assets, videos, copy, brand messaging) while also creating content when needed.
- Strong eye for consistency in brand voice and ensuring all content is legally compliant.
- Analytical, able to monitor performance metrics and provide insights for continuous improvement.
- Experienced managing direct reports and freelancers, as well as collaborating with external partners.
- Highly organized with strong time management, able to juggle multiple priorities in a fast-paced environment.
- Proactive, positive, and inspired by Knix and our mission.
The Oppportunity
- Conceptualize, develop, execute, and monitor social media strategies, campaigns, and calendars that drive storytelling, engagement, and growth for Knix and Kt by Knix.
- Collaborate closely with the Senior Director of Content, Ambassador, Influencer, Creative, and IMC teams to align on cutting-edge strategies.
- Oversee Social Media, Partnership, Ambassador, and Communications calendars to ensure synergy across the department.
- Contribute creativity and fresh thinking to bring big ideas to life across channels.
Qualifications
- 6+ years of experience in Social Media or Brand Marketing including 2–3 years in a leadership role.
- Deep knowledge of social media platforms, trends, and best practices.
- Proven success managing full social media campaigns and end-to-end content strategies.
- Excellent written and verbal communication skills, with strong copy editing ability.
- Strong analytical skills and experience turning insights into strategy.
- Familiarity with Google Suite, Notion, Social Media Management Platforms (Later, Dash Social), Adobe, Slack, etc.
- Highly motivated, self-directed, and collaborative with strong stakeholder management skills.
How we Hire
Our people are what make Knix, Knix! Our people are passionate and have a strong belief in our mission. Our people are naturally curious and ambitious by nature. Employees feel respected and supported at Knix. We take an inclusive and equitable approach offering the same interview experience to every candidate we meet with. Knix is an equal opportunity employer, we celebrate everyone and their intersecting identities. We know and believe that diverse and inclusive teams empower us to make better decisions and inspire innovation so that we can better serve our customers and community. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out! We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply.
Similar Jobs
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Knix is a direct to consumer intimate apparel brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free.
We involve our customers every step of the way and by listening and iterating, we are creating intimate apparel that you'll love to live in. We currently sell a broad array of products including underwear, bras, tanks, t-shirts and loungewear.
Launched in 2013, we are one of the fastest growing companies in Canada and globally recognized as an innovator within the apparel space.
Learn more at www.knix.com or follow our journey @knix and @ktbyknix on social.
