Content Strategist

Content Strategist

Editor, Corporate/B2B/Technology – New York – We are seeking a dynamic and motivated writer, editor, and content strategist to join our team to deliver high-impact work for major Corporate, Technology and other B2B clients.

This role partners closely with internal teams and clients to define business objectives and develop comprehensive content strategies across a variety of channels, including social, that drive results. The ideal candidate thrives on crafting strategic, creative stories under deadline and demonstrates expertise in digital storytelling across earned, owned, and paid media. Special consideration will be given to candidates with experience in LinkedIn content and executive communications.

The Ideal Candidate Would Have: 

• 3-5 years of editorial experience at a media, publishing, or corporate communications company
• A proven track record of meeting daily, weekly, and monthly deadlines
• Excellent editing, writing, and grammatical skills
• Strong editorial judgment and a keen sense for business news and trends
• Experience writing, reporting, and interviewing in a B2B or corporate context
• Ability to develop content strategies, set goals, define target audiences, perform research and competitor audits, select channels, and build editorial calendars
• Experience generating creative story ideas and executing them across formats, including client websites and social media accounts
• Ability to write sharp, engaging copy on a variety of business topics, tailored for different audiences and content types
• Knowledge of multimedia storytelling and digital publishing best practices
• Ability to work autonomously, make sound decisions, and raise concerns proactively
• Strong communication skills for effective collaboration with clients and internal teams
• Experience with web publishing, asset management, and content management systems (WordPress, Expression Engine, etc.)

Bonus: Experience creating LinkedIn content and executive communications for senior leaders

What You Will Do:

• Analyze client objectives and audiences to determine the most effective content channels and formats
• Create editorial workflows, develop content calendars, and report on content performance
• Generate and produce content packages, including blog posts, thought leadership op-eds, social posts/calendars, email/website copy, podcast/video scripts, and whitepapers
• Edit and oversee editorial calendars for websites and social channels
• Edit stories from team members and freelancers for publication
• Write short-form copy for social posts, with a focus on LinkedIn and executive communications
• Publish content in CMS platforms such as WordPress
• Manage analytics and reporting on web content

Contribute story ideas and execute them across digital platforms

• Coordinate with other departments, including art, media buying, and social media teams

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

NYC Salary range: $66,300.00 - $80,000.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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