Role Summary
To drive CRM performance across lifecycle touchpoints, ensuring revenue contribution, retention growth, and automation excellence. To execute and support end-to-end CRM campaigns and journeys across all channels, ensuring flawless, on-time delivery.
Key Success drivers including Accountabilities and Responsibilities
Support the implementation of CRM strategies.
Translate strategic direction into execution-ready tasks and content briefs.
Follow best practices for campaign accuracy, personalization, and alignment with brand objectives.
Provide operational feedback to help refine strategies.
Build, QA, and deploy campaigns (BAU, promotional, and automated journeys) across email, push, in-app, and WhatsAPP.
Translate business briefs into actionable requests for creative and design teams.
Manage campaign calendar updates, ensuring alignment with brand and ecommerce teams.
Ensure content accuracy, personalization, and adherence to brand guidelines
Support A/B testing within Automated Lifecycle and BAU campaigns.
Own CRM revenue targets and optimize performance across channels.
Analyze results and implement data-driven improvements.
Technical Competencies
CRM and lifecycle marketing expertise (MoEngage, Braze, Salesforce Marketing Cloud, or similar platforms)
Prepare weekly and monthly CRM performance reports covering KPIs (sessions, revenue, orders, CVR, AOV), and share clear observations on performance.
Experience
Basic working knowledge of CRM platforms (MoEngage, Braze, Salesforce Marketing Cloud, or similar).
Understanding of lifecycle marketing and campaign execution.
Comfortable working with campaign data and generating basic reports.
Strong organizational skills to handle multiple campaign tasks at once.
Good communication and collaboration skills.
Skills Required
- Basic working knowledge of CRM platforms (MoEngage, Braze, Salesforce Marketing Cloud, or similar)
- Understanding of lifecycle marketing and campaign execution
- Ability to build, QA, and deploy campaigns across email, push, in-app, and WhatsApp
- Experience preparing CRM performance reports covering KPIs (sessions, revenue, orders, CVR, AOV)
- Comfortable working with campaign data and generating basic reports
- Support A/B testing within automated lifecycle and BAU campaigns
- Strong organizational, communication, and collaboration skills
What We Do
GMG is a global well-being company that retails, distributes, and manufactures leading international and home-grown brands. Its portfolio spans sports and everyday goods, health and beauty, home, properties, and logistics. The company focuses on creating superior customer experiences while serving consumers, partners, employees, and communities across its international operations, supported by continued innovation and a broad multi-sector platform for diverse markets worldwide.
