Aboitiz Foods is an integrated regional food and agribusiness company dedicated to creating a high-performance culture anchored on our time-honored values of Integrity, Teamwork, Innovation, and Responsibility. Through the collective strengths of our subsidiaries, Pilmico and Gold Coin, we believe in sustainably feeding Asia’s growth from mill to meal.
We are constantly improving and optimizing our processes by integrating the value chain around Asia. We leverage our sector expertise and capabilities to deliver quality every time. With our world-class technology and culture of constant innovation, we devote ourselves to serving you better.
At Aboitiz Foods, we embrace change and inspire innovation, leading the way in food and agribusiness solutions. Join us as we shape the future of food in Asia and build a culture where, together, we nourish the future.
Job Description
The E-Commerce Specialist will support the growth and daily operations of Aboitiz Foods Pet Food portfolio across all e-commerce platforms in the Philippines. Reporting to the E-commerce Manager, the E-commerce Specialist will work closely with the Manager to execute online sales strategies, and monitor marketplace performance. This role requires operational agility and technical platform proficiency.
Key Duties and Responsibilities
Sales & Commercial Management
Store Management: Execute end-to-end operational setup and maintenance of online stores, including content updates, pricing alignment and inventory monitoring
Campaign Calendar Support: Collaborate with the E-commerce Manager to implement and execute the campaign calendar across marketplaces
Performance Tracking: Support the E-commerce Manager in monitoring sales metrics (GMV, Net Sales, Conversion Rates), tracking livestream and affiliate GMV and preparing draft reports and tracking sheets for review.
Financial Alignment- Assist in tracking online receivables and coordinates internal teams to help facilitate timely account settlements.
Channel & Network Support
Platform Operations: Maintain regular day-to-day coordination with the marketplaces Account Managers and other digital-pet retailers
Stock & Inventory Coordination: Work closely with Supply & Warehousing to monitor stock levels, coordinate replenishment and ensure continuous product availability across channels
Influencer & KOL Engagement: Support the identification, monitoring, and engagement of digital KOLs/affiliates and social media influencers, alongside coordinating campaign briefs to drive store traffic.
Digital Marketing & Campaign Execution
Campaign Execution: Assist the E-Commerce Manager in setting up and launching online sales campaigns, and promotions
Market Monitoring: Regularly track and compile the competitor activities, pricing trends and promotional mechanics across platforms.
Customer Experience: Address the online customer inquiries, complaints or technical inquiries to ensure high ratings on digital platforms
Leadership & Engagement: Engages, directs, and supports the creative team and performance marketing team to brief and develop high-performing visual assets based on Ecommerce Promotions.
Other Tasks
Platform Alliance: Work closely with marketplace platform representatives to strategize, coordinate, and run daily operational tasks and promotional campaigns.
Company Programs: Actively participate in all company programs and activities under quality improvement, safety & security, sustainability, corporate social responsibility, risk management, etc.
General Support: Performs other tasks as may be assigned by the immediate superior (E-commerce Manager -Pet Food).
Qualifications
Education:
Bachelor Degree in Sales, Marketing, Animal Science or any related field
Experience:
Experience: 1-3 years E-Commerce operations or digital advertising
Platform Expertise: Deep hands-on experience with Lazada, Shopee, and Tiktok Seller Center
Certifications (ideal): Meta Certified Media Buying/Planning Professional, Google Ads Certifications, and/or TikTok Academy certifications.
Analytical Mindset: Proficient in Google Analytics (GA4), Excel/Google Sheets, and data visualization tools (e.g., Looker Studio, PowerBI) with experience in data analytics and storytelling.
Agility: Ability to thrive in a fast-paced environment and quickly pivot strategies based on platform changes and real-time performance.
Skills Required
- Bachelor's degree in Sales, Marketing, Animal Science, or a related field
- 1-3 years of experience in e-commerce operations or digital advertising
- Hands-on experience with Lazada, Shopee, and TikTok Seller Center
- Proficiency in Google Analytics 4, Excel or Google Sheets, and data visualization tools such as Looker Studio or Power BI
- Experience in data analytics and storytelling
- Ability to work in a fast-paced environment and adapt strategies based on platform changes and performance
- Meta Certified Media Buying or Planning Professional certification
- Google Ads certification
- TikTok Academy certification
What We Do
PILMICO FOODS CORPORATION, the food and agribusiness subsidiary of Aboitiz Equity Ventures, is considered as one of the largest flour milling companies in the Philippines. We are primarily engaged in the manufacture of wheat flour and wheat by-products and have been ranked among the top three domestic flour producers in terms of sales. We import both soft and hard wheat, the primary raw material for our products, from the United States and Canada. All our flour products are fortified with Vitamin A and Iron, and certified with Halal and Sangkap Pinoy seal. Through our Research and Training facilities located in Luzon and Mindanao, we also offer technical services and bakery trainings to meet the needs of our stakeholders. Our products are distributed all over Philippines through distributors and dealers. We have also expanded the reach of our flour products to the ASEAN region, exporting to countries like: Vietnam, Thailand, Malaysia, Myanmar and Hongkong. True to our brand promise of being Partners for Growth, we advance our business and communities by providing business solutions and building partnerships for growth
