Ecommerce Performance Specialist

Posted 18 Days Ago
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Cape Town, Western Cape, ZAF
Hybrid
Mid level
eCommerce • Fashion • Retail
The Role
Own and optimize the end-to-end customer journey to increase conversions and repeat purchases. Use analytics to identify funnel leaks, run A/B tests across site, email and promotions, improve product pages and checkout flows, lead CRM and lifecycle initiatives, and coordinate with marketing, supply and tech to implement growth tactics that drive revenue.
Summary Generated by Built In

In a world full of abandoned carts and “almost” conversions…

Traffic came. Browsed. Left.

Opportunities slipped through tiny cracks in the funnel. Emails unopened. Discounts unnoticed. Journeys unfinished.

Then… you arrived.

You’re the kind of person who sees a drop-off and thinks, “There’s a story here.” You don’t just look at numbers, you chase them down, figure them out, and fix them.

At MyRunway, growth isn’t luck. It’s built. Tested. Tweaked. Rebuilt.

And that’s where you come in.

What you’ll actually be doing:

  • Owning the customer journey from first click to repeat purchase and making every step convert better

  • Digging into data to spot leaks in the funnel and fixing them fast

  • Running A/B tests across site, email, landing pages, and promotions to drive uplift

  • Optimising conversion rates across product pages, checkout, and key flows

  • Working closely with marketing, supply and tech to implement growth ideas

  • Analysing campaign and onsite performance to identify quick wins and long-term opportunities

  • Leading CRM and lifecycle marketing initiatives, pulling in the right people and driving things through to the finish line

  • Turning insights into action, not just reports that sit in a folder

  • Staying on top of ecommerce trends, tools, and growth tactics that actually move the needle

What we need from you:

  • A degree/diploma in marketing, business, or similar

  • 2 to 4 years experience in ecommerce, growth, or digital marketing

  • Strong analytical mindset, you're comfortable working with data and drawing insights

  • Experience with tools like Google Analytics, CRM platforms, A/B testing tools

  • A problem-solving brain that doesn't stop at "this isn't working"

  • Strong attention to detail and ability to execute quickly

What’s in it for you:

  • The chance to directly impact revenue, not just impressions

  • A fast-moving environment where your ideas can go live quickly

  • Exposure to multiple parts of the ecommerce engine

  • A team that values action, curiosity, and getting stuff done

If you love turning small tweaks into big wins, we want you.

MyRunway is committed to transformation and redressing of past inequalities. Our employment equity goals will be taken into account in our selection process.

Skills Required

  • Degree or diploma in marketing, business, or similar
  • 2 to 4 years experience in ecommerce, growth, or digital marketing
  • Strong analytical mindset and comfortable working with data
  • Experience with Google Analytics, CRM platforms, and A/B testing tools
  • Problem-solving mindset focused on implementing solutions
  • Strong attention to detail and ability to execute quickly
Am I A Good Fit?
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The Company
126 Employees
Year Founded: 2012

What We Do

MyRunway is a fast-growing South African online fashion retailer and innovative fashion tech company dedicated to making great brands accessible to everyone. The company offers a wide range of high-end clothing, shoes, accessories, beauty products, and homeware for men, women, and children, providing exclusive deals on over 500 local and international designer brands through its e-commerce platform and mobile app.

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