The Role
The Ecommerce Manager will manage the Rails Ecommerce site, enhance online sales strategies, oversee UX/UI, implement 3rd party tools, and report KPIs.
Summary Generated by Built In
Rails is seeking an Ecommerce Manager to manage the Rails Ecommerce site and lead frequent ecommerce related projects. This role will be responsible for strategy execution, performance, and optimization for Rails.com and its international sites.
The Ecommerce Manager reports to the VP of Ecommerce.
Key Responsibilities:
- Partner with the VP of Ecommerce to ideate and develop e-commerce strategies that drive online sales and improve conversion rates
- Review site daily to deliver elevated, best-in-class experience; ensure site is an accurate reflection of Brand strategy and is QA-ed daily
- Deliver quality solutions in a timely manner to drive online revenue growth
- Collaborate with cross-functional teams to deliver short- and long-term tactics that elevate the end-to-end customer experience across all E-Commerce stores
- Oversee UX/UI and web development, implementing features, and optimizations to continuously improve user experience, engagement, and conversion rates of multiple international sites
- Own the implementation of new 3rd party tools and relationship management with 3rd party vendors, apps and agencies
- Manage and implement Shopify themes including content, product creation, content and page management
- Develop and manage reporting for all online sales channels, including site KPIs, customer experience, opportunities, and strategies to achieve sales growth while minimizing customer friction
- Analysis of current ecommerce metrics and KPIs to advise on project prioritization
- A/B testing ideation and reporting, competitive landscape reporting, and compiling results/trends in site performance
- Support stakeholder requests and troubleshooting from cross-functional teams: marketing, customer service, warehouse, IT, etc.
- Additional responsibilities as required
Top Skills
Shopify
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The Company