Location: St. Louis, MO. We are open to remote hires if you don’t live in St. Louis.
The Normal Brand has gained a reputation for providing durable and long-lasting products that is above all - comfortable. Jimmy Sansone started the company by selling online out of his parents’ basement in 2015, and was soon joined by his brothers, Conrad and Lan to run it together. They opened their first brand store in 2019 in St. Louis, Missouri, which has been voted the number one men’s clothing store in St. Louis for two years running. The Normal Brand now operates eleven brick and mortar stores of its own around the country, sells to 500 wholesale partners, and sells online through its website, which serves customers across the United States and globally at .
What We Are Looking For:
The Ecommerce Manager will own the performance of our website and customer journey. This person will manage site updates, merchandising, conversion rate optimization (CRO), product launches, and hold our acquisition agency accountable. You'll collaborate closely with our creative team, and marketing manager to ensure a best-in-class brand experience from first click to checkout.
Responsibilities:
- Own day-to-day management of The Normal Brand website (Shopify Plus experience preferred).
- Plan, build, and QA homepage refreshes, collection pages, product detail pages, and landing pages.
- Collaborate with creative team to ensure new product launches and seasonal campaigns are executed on-site.
- Analyze site performance, identify drop-offs, and lead conversion rate optimization (CRO) testing.
- Manage merchandising strategy across categories, ensuring products are organized, easy to find, and highlighted appropriately.
- Partner with our acquisition agency to align paid media with site performance goals, ensuring agency accountability.
- Monitor key KPIs (conversion rate, AOV, bounce rate, page speed, etc.) and recommend optimizations.
- Collaborate with marketing manager (email, SMS, UGC) to align campaigns with site initiatives.
- Troubleshoot site issues and coordinate with developers or platform support as needed.
- Stay current on ecommerce best practices and trends in UX, mobile optimization, and merchandising.
A person who joins our team must be three things: humble, hungry, smart. We stole that from a book written by a guy much smarter than us. In addition, to the HHS requirements for all teammates, for this role, here are some other things we are looking for:
- 3-6 years of ecommerce management experience, preferably in apparel or DTC brands.
- Experience with Shopify Plus and ecommerce tools (Klaviyo, ReCharge, Google Analytics, Hotjar or similar).
- Strong understanding of site merchandising, UX, and CRO principles.
- Analytical mindset with ability to turn data into actionable insights.
- Comfortable managing external agency partners.
- Highly organized, proactive, and able to manage multiple projects simultaneously.
- Collaborative spirit with a keen eye for brand consistency and customer experience.
Bonus Points:
- Experience working in a fast-growing startup or founder-led brand.
- Experience coordinating with creative teams for asset needs.
- Passion for lifestyle apparel and brand storytelling.
Above all, we offer the chance for growth. We are a young company started in a basement 9 years ago, and we have a lot to prove. We want to add people to the team who want to be a part of this family and grow within it for life. In addition to that, we also offer:
· Health, Dental, Vision Insurance available
· 401K
· Employee Discounts
Similar Jobs
What We Do
The Normal Brand was started by brothers in their parents' basement because they wanted a better Normal shirt. Normal for us is something you can wear from the city to the country and everywhere in between.
We create craft casual wear and accessories with understated - but significant - style for everyday people like us.
