The Role
Lead ecommerce strategy and day-to-day site operations including UX/development, content curation, analytics (GA), CRO, email/CRM (Klaviyo), paid media budgeting, agency/vendor management, and site migration planning and execution.
Summary Generated by Built In
The Ecommerce Manager is a full-time position that requires leading the ecommerce strategy, overseeing website UX/development, and managing website content curation.
Key responsibilities include:
- Managing the day-to-day operations of the ecommerce site
- Updating category and product pages, conducting site checks, and monitoring out-of-stock items
- Creating new website page content for new products and US-based brands
- Optimizing the site experience, such as Narvar and Exchanges
- Working with agency resources to improve SEO, implement GA and Meta tracking
- Project management for driving projects with GBS and OD (UX development, content optimization, bug management)
- Analyzing website analytics insights from GA and preparing monthly reports
- Optimizing the email strategy, including segmentation, acquisition, and retention
- Overseeing paid media budget and allocation (Google/paid social)
- Updating monthly projections for the webstore (based on spend)
- Managing day-to-day agency relationships (Paid Search/Paid Social)
- Managing ecommerce vendor relationships (Narvar, Klaviyo, Reviews.IO, Google)
- New site migration
- Collaborating with global teams to develop the brief for the new site
- Managing the US agency in launch planning and execution
Requirements
Qualifications:
- Bachelor's degree in marketing, business, or a relevant field preferred; an MBA is a plus
- Minimum 5 years' ecommerce/digital marketing experience, focused on ecommerce and CRM
- Google Analytics Certification
- Understanding of SEO and achieving high rankings in Google
- Extensive experience with web analytics tools and digital metrics/tableau reporting
- Magento / Shopify certification
- Experience in UX and platform management, including updates
- Basic coding knowledge for creating pages and content
- Exceptional computer skills, including Power-point, Excel
Skills Required
- Bachelor's degree in marketing, business, or relevant field
- MBA
- Minimum 5 years ecommerce/digital marketing experience focused on ecommerce and CRM
- Google Analytics Certification
- Understanding of SEO and achieving high Google rankings
- Extensive experience with web analytics tools and digital metrics/Tableau reporting
- Magento or Shopify certification
- Experience in UX and platform management, including updates
- Basic coding knowledge for creating pages and content
- Exceptional computer skills including PowerPoint and Excel
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The Company
What We Do
Pivotal Solutions is a national staffing and consulting firm founded in 2002 that specializes in matching job seekers and companies for roles in IT & Technology and Accounting & Finance. They offer a variety of staffing solutions, including Direct Hire and Contract-to-Hire placements, serving a diverse client base that ranges from innovative startups to Fortune 500 companies across the United States.
