eCommerce GTM Associate Manager

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Job Title: eCommerce GTM Associate Manager
Reports to: GTM Manager
Location:  Remote

Interested applicants must reside in one of the following approved states:

Arizona, California, Colorado, Connecticut, Massachusetts, Minnesota, New Jersey, New York, Oregon, Texas, Wisconsin

The Role

The GTM Assoc. Manager is responsible for the brand’s digital presentation to the consumer, delivered via execution of the seasonal Go-To-Market plans. These content plans support products based on sales projections or marketplace priorities and brand storytelling. With support of the GTM Manager, the GTM Assoc. Manager will carry out pre-season plans and make adjustments in-season, as needed. The GTM Assoc. Manager manages assets for all products and commercial content. He/She/They will be a key owner of regional alignment, by compiling regional DTC go to market plans to ensure consistency across all channels for HOKA.com US and HOKA.com CA. He/She/They will be responsible for delivering feedback on content performance in order to iterate for future content strategy planning.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

The primary functions of this role, include but are not limited to:

• Assist in the creation of pre-season GTM calendars for HOKA.com US and HOKA.com CA
• Brief in content needed to accomplish GTM plans on the homepage and other touchpoints of the site to portray a cohesive campaign launch and consistent customer-facing experience
• Read and react to business trends and make necessary adjustments in-season. Proactively identify and brief in evergreen content for this reason
• Ensure in-season execution of content matches what was briefed, including copy, linking strategy, ADA-compliance, and more
• Create and UAT miscellaneous JIRA tickets for the development of site content
• Assist in building segmented strategies to support personalization and A/B testing efforts
• Analyze qualitative customer behavior data and extract insights to inform future content strategy. Present findings during 30-60-90 and Weekly/Monthly/Quarterly Business Reviews
• Share 2D images with 3rd party vendor for 3D scanning. Ensure all styles on HOKA.com have 3D Virtual Try On and Augmented Reality feature
• Conduct competitor research to improve brand messaging and customer experience
• Manage relevant 3rd party vendor relationships
• Clearly and effectively communicate with cross-functional teams

Who You Are

• Excellent project and change management skills
• Highly organized and detail-oriented
• Skilled at interpreting data and extracting key insights
• Champion of measurable wins, ability to effectively socialize across the organization to rally adoption
• Experience working across a large matrix organization with the ability to communicate effectively and work collaboratively

We’d love to hear from people with

• 3-4 years experience in related field
• Experience with project management/resource allocation, client relations, managing cross-functional teams required
• Footwear/Retail experience preferred
• Experience with Figma, Photoshop, Asana, Dynamic Yield, Salsify, JIRA, FullStory, EDITED, and/or Google Analytics preferred

What We'll Give You

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
   

$75,000 - $83,000

The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.

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