At National Vision we believe everyone deserves to see their best to live their best. We help people by making quality eye care and eyewear more affordable and accessible. National Vision is one of the largest optical retail companies in the United States with over 1,200 stores. We operate four retail brands: America’s Best Contacts & Eyeglasses, Eyeglass World, and Vista Optical inside select Fred Meyer stores and on select military bases. We offer an innovative culture where training is a priority, hard work is praised, and career growth is a reality.
We are hiring for a eCommerce Experience Specialist to join our growing team!
Job DescriptionAn eCommerce Experience Specialist focuses on optimizing the online shopping experience to drive sales, improve customer satisfaction, and enhance brand loyalty. Their role combines user experience (UX) design, data analysis, digital marketing, and business strategy. The role is accountable for driving incremental sales through optimization of online marketing campaigns and incremental digital enhancements to the customer journey.
What Would You Do? The Specifics.
- Customer Journey Optimization – Analyze and refine the entire shopping journey, from product discovery to checkout, to make it as seamless and intuitive as possible.
- User Experience (UX) & UI Strategy – Collaborate with the Digital Product managers, designers and developers to create user-friendly interfaces that improve navigation, product presentation, and overall usability.
- Personalization & Customer Segmentation – Leverage Adobe tools, Google Analytics, and AI-driven insights to tailor content, product recommendations, and marketing messages based on customer behavior.
- Conversion Rate Optimization (CRO) – Conduct A/B testing, analyze customer behavior, and implement changes that increase conversion rates and reduce shopping path abandonment.
- Omnichannel Strategy – Partner on cross-functional projects to ensure a consistent experience across all digital touchpoints (website, mobile app, social media, and in-store digital experiences).
- Data Analysis & Insights – Track and analyze key performance indicators (KPIs) including purchases, bounce rate, average order value, and net promoter score to make data-driven decisions.
- Collaboration with Marketing & Development Teams – Work closely with digital marketing teams to optimize campaigns, SEO, and paid media, and with developers to improve website functionality.
- Customer Feedback & Testing – Gather user feedback through surveys, usability testing, and heatmaps to continually refine the shopping experience.
- Emerging Technology Integration – Explore and implement new technologies such as AI-powered chatbots, AR/VR shopping experiences, and voice commerce to stay ahead of trends.
Work Experience
- 2-4 years of e-commerce and digital customer experience (Required)
- Experience solving complex customer shopping experience problems and delivering eCommerce sales through online shopping enhancements and strategies. (Required)
Education
- Four year college degree or equivalent experience. (Required)
- Master's Degree (Preferred)
Additional Skills
- Attention to detail, tech savvy, and experience taking responsibility for data-led decisions to deliver results. (Required)
- Lean-agile experience with ability to quickly shift priorities and multi-task in a fast-paced retail environment. (Required)
- Proven ability to manage multiple tasks in a deadline driven organization. (Required)
- Passion for continuous improvement and growth of the customer experience. (Required)
- Strong project coordination skills: experience working with cross-functional teams, taking ownership of deliverables, delivering results and meeting tight deadlines. (Required)
- Proven success with data, analytics, reporting and marketing. (Required)
- Advanced knowledge of customer insights and experience with website analytical tools and digital experience platforms. (Required)
Taking Care of our People!
We understand the importance of financial health and security, and because of that, we provide competitive compensation to all associates. We also offer a comprehensive benefits package including health and dental insurance, 401k retirement savings with company match, flex spending account, paid personal time off, paid company holidays, parental leave, employee eyewear discount, and much, much more. At National Vision, we strive to deliver opportunities for professional growth and long-term career fulfillment. We provide training programs and access to educational courses and pride ourselves on the ever-increasing amount of promotions from within. #LI-SH1
We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, and other legally protected characteristics.
Skills Required
- 2-4 years of e-commerce and digital customer experience experience
- Experience solving complex customer shopping experience problems and delivering e-commerce sales through online shopping enhancements and strategies
- Four-year college degree or equivalent experience
- Master's degree
- Attention to detail and technology proficiency
- Experience making data-led decisions to deliver results
- Lean-agile experience and ability to shift priorities and multitask in a fast-paced retail environment
- Ability to manage multiple tasks in a deadline-driven organization
- Passion for continuous improvement and customer experience growth
- Strong project coordination skills and experience working with cross-functional teams
- Experience taking ownership of deliverables, delivering results, and meeting tight deadlines
- Proven success with data, analytics, reporting, and marketing
- Advanced knowledge of customer insights and website analytical tools
- Experience with digital experience platforms
What We Do
National Vision is the second largest and one of the fastest growing optical retail companies in the U.S. with more than 1,300 stores in 44 states and Puerto Rico. We help people see their best to live their best through our optical products and services. For more than 30 years, we have been improving lives by providing eye care for value-seeking and lower-income consumers. Retail brands include AC Lens, America’s Best Contacts & Eyeglasses, Eyeglass World, Vision Centers inside select Walmart stores, and Vista Optical inside Fred Meyer stores and on select military bases.
