Ecommerce Coordinator

Tecovas is the first direct-to-consumer western brand, founded with the simple goal of making the world’s best western boots, apparel and leather goods - and selling them at a fair price. We are a brand revolutionizing a category and welcoming first-time boot buyers and western enthusiasts alike. 

is looking for anto maintain product catalog accuracy, oversee product launches and marketing programs across various platforms, and ensure seamless user experiences through regular quality assurance testing. Reporting directly to the Sr Digital Merchandiser, you will collaborate with teams to optimize e-commerce strategies, leveraging analytics to drive engagement, sales, and profitability while staying up to date on emerging technologies for future implementation

This position is a hybrid role with the candidate strongly encouraged to work from our HQ office in Austin, TX with the ability to work remotely on other days. 

Product Uploads and Management:

• Maintain our product catalog on Sanity (training provided), including new product creation, product content management, pricing/SKU/barcoding accuracy, tagging and collections merchandising, sales channel, and inventory management
• Accurately implement product launches, visual merchandising, promotions, and other marketing programs throughout the site, including the homepage, NAV, blogs, categories/PLPs, PDPs, collection & landing pages, and contact capture forms, ensuring consistency across all touchpoints
• Ensure that products are categorized correctly and are easily searchable on the website.
• Working with the Digital Merchandiser and creative team to provide feedback on in-studio PDP asset photography, ensuring final assets are complete and ready for new product launches.

Quality Assurance:

• Conduct regular audits of product listings to identify and fix any errors or inconsistencies.
• Test website features related to product listings such as search functionality, filters, and checkout process to ensure a seamless user experience.
• Test new digital features designed and developed by our front end web team & provide feedback prior to launch. 

Launch Support:

• Assist in the planning and execution of product launch strategies, including coordinating launch dates, creating promotional assets, and monitoring performance metrics.
• Provide support during product launches to ensure that everything runs smoothly and that any issues are addressed promptly.

Ecomm Growth and Development 

• Work closely with the Digital Merchandiser and Sr Ecom Specialist to leverage e-commerce principles, analytics, and general business expertise to identify opportunities to improve conversion, product page views, cross-sell, up-sell, and add to cart rates, driving incremental engagement, sales, productivity, and profitability
• Staying current on emerging eCommerce technologies with the goal of applying these technologies to current and future projects

• BA/BS degree in Computer Science, Marketing, Communications, Business, or related field
• 2+ years experience managing an eCommerce catalog and website
• Thorough and efficient troubleshooting and QA skills
• Bonus Points for experience or knowledge about
• Buyer/Retail Merchandising
• Google Tag Manager
• Google Analytics
• SEO & Google Search console
• CRO
• UX/UI Design

• You have a problem solver attitude. You may not always know the answer, but you are willing to do the research and ask the right questions to come up with options.
• You are excited about digital design and user experience and want to stay on the cutting edge of emerging technologies. 
• You are a team player. You are open to new ideas, new processes and different perspectives. You care about driving toward the team’s goal over doing it your way.
• Data driven insights are exciting to you and you want to learn about all the factors that go into running a DTC business.

Tecovas was born out of a love for cowboy boots, their time-honored craftsmanship, rich materials that last, and traditional styling that always looks good. Each pair of Tecovas boots is crafted by hand in over 200 steps. It’s not the easiest or cheapest method, but we’re committed to classic construction techniques that stand the test of time. With 32 retail stores (and counting) across the country, we’re bringing western goods into new frontiers and aim to be the most welcoming brand in western. We’re certainly growing- and hiring passionate, humble, positive, and talented people determined to help us continue to grow!