eCommerce Content Manager

| New Jersey, USA
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Division Information

Spectrum Brands' Home & Personal Care (HPC) Appliances business participates on a global basis in small electric appliances, shave/groom appliances and beauty appliances. Our well- known brands include George Foreman®, Black+Decker®, Farberware®, Breadman®, Juiceman®, Russell Hobbs® and Remington®. Our products appeal to consumer trends for healthy eating, stay-at-home cooking, creating today's new hair style and much more. We distinguish our product offerings from the competition by employing forward thinking, innovative technologies matched with a strong understanding of consumer needs to bring to market high quality, superior products that delight the end user.

Job Summary

Spectrum Brands is looking for an experienced eCommerce Content Manager with extensive marketplace knowledge, proven analytical capabilities, strong SEO and optimization experience as well as a passion for testing content that resonates with the consumer. This content manager will be responsible for driving organic sales on eCommerce sites (with a focus on Amazon), improving keyword ranking, increasing overall conversion rate, improving the quality of product listings, and helping to launch products on time. The content manager should have a strong bias for action, make data driven decisions and have a passion for optimizing content.

Primary Duties & Responsibilities

  • Content Strategy & Execution: Responsible for developing the content strategy and collaborating with brand and creative team on development of assets. This role will also personally manage the content in eCommerce systems as well as building out content for new products and ensuring they are launched on time and with all data necessary to scale sales.
  • Optimization: Continual optimization will require a strong bias for action. Top selling products will be optimized monthly while the remaining products will be optimized quarterly. A deep understanding of eCommerce systems and tools will be critical to ensure the products are optimized correctly.
  • Keywork Research & Ranking: Data analytics and research is a central component of this role. The Content Manager will conduct monthly research, identifying critical keywords that drive sales and executing changes to improve keyword ranking over time.
  • Organic Sales: The Content Manager is responsible for driving organic sales. They will develop strategies and execute changes to meet organic sales targets each month.
  • Item Data Quality: Providing world-class customer experience will require the right level of data quality in Amazon's system. The Content manager will ensure item data is correctly managed in eCommerce systems and all required information is available to provide the best shopping experience.
  • Improving Conversion Rate: The Content Manager is responsible for driving and improving the conversion rate on each marketplace.

Education and Experience Profile

Education

  • Bachelor's degree in Sales, Marketing or related field required.

Leadership Competencies

  • Drives for Results: Focuses on achieving concrete, positive results that contribute to the company's success. Takes the initiative to get things done and approaches tasks/problems with a sense of urgency. Perseveres toward goals and can be relied upon to meet commitments. Anticipates potential obstacles and identifies means to overcome them and reach goals. Resiliently responds to setbacks and keeps self and others focused on achieving the objective.
  • Analyzes Issues: Asks the right questions and looks past superficial symptoms to accurately identify root causes of problems. Collects and integrates the appropriate information to make a sound and practical decision. Quickly and accurately separates relevant from irrelevant information. Draws logical conclusions from the interpretation and assimilation of multiple data points. Identifies the risks, benefits, and opportunities of various options and solutions. Carefully examines issues and avoids rushing to solutions.
  • Works Collaboratively: Understands how things are accomplished in a complex organizational context and works with and through others to get things done Recognizes stakeholders' objectives and demonstrates a willingness to help others meet their needs even when they may go beyond one's own agenda. Effectively navigates the political landscape in order to build alignment and achieve desired results. Is willing to accept decisions that are best for all concerned, even if they are not personally beneficial.
  • Challenges Convention: Consistently pushes against the status quo and encourages others to do the same. Challenges standard approaches and traditional ideas in search of more effective or efficient options. Champions innovation and motivates others to find new and better ways of doing things. Is willing to adapt one's approach to meet changing conditions or business needs. Respects and encourages diversity of thought. Displays insight regarding new ideas or approaches that are likely to have practical application.
  • Builds Relationships: Treats others with consideration and respect and values those whose goals, background, or perspective differ from one's own. Demonstrates emotional intelligence and tailors his/her interpersonal style to ensure optimally effective interactions and outcomes. Operates and interacts with others using a combination of candor and finesse. Stays aware of own reactions and consistently maintains a constructive and composed demeanor regardless of circumstances.

Required Skills

  • 5+ year of experience managing content for a large eCommerce business, generating over $100M a year in sales
  • 5+ years' experience in online Vendor, Retail, or Category Management including 3+ years of experience with Amazon 1P and 3P (marketplace) selling
  • 3+ years of content optimization experience on Amazon
  • Superior analytical and quantitative skills with the ability to transform data into actionable content updates and results
  • Passion for optimizing and leveraging data to drive content changes
  • Software minded and experience leveraging technology to drive solutions. Experience with CIQ is a plus
  • Proficiency with Excel and data analytics, BI tools, and data science methods in solving complex problems
  • Experience influencing multiple stakeholders and proven ability to lead large and complex projects with cross functions and teams
  • Exceptional interpersonal and communication skills, both written and verbal

Work Environment

Working conditions are normal for an office environment.

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

United Industries is an Equal Employment Opportunity/Affirmative Action employer.

More Information on Spectrum Brands, Inc
Spectrum Brands, Inc operates in the Retail industry. The company is located in Moorpark, CA, Lake Forest, CA, San Diego, CA, Calexico, CA, Phoenix, AZ, Houston, TX, Denison, TX, Grand Prairie, TX, Bentonville, AR, Edgerton, KS, Minneapolis, MN, Middleton, WI, Deforest, WI, Edwardsville, IL, Bridgeton, MO, Earth City, MO, St Louis, MO, Noblesville, IN, Miami Lakes, FL, Alpharetta, GA, Mooresville, NC, Charlotte, NC, Blacksburg, VA, Lititz, PA and Wyomissing, PA. It has 10001 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability insurance, Dental insurance, Health insurance, Life insurance and 401(K). To see all 22 open jobs at Spectrum Brands, Inc, click here.
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