eCommerce and Lifecycle Manager

eCommerce and Lifecycle Manager – New York, NY or Los Angeles, CA (Hybrid)

Anti Social Social Club is seeking a proactive, creative, and data-driven eCommerce Manager to join its team.

POSITION DETAILS

Under the direction of the VP of Operations, this role will manage and optimize day-to-day operations of our direct-to-consumer business and oversee customer outreach. The eCommerce and Retention Manager will own the end-to-end ecommerce experience and manage email and SMS — from drop strategy and site merchandising to performance optimization and post-purchase experience — with a clear focus on UX, analytics, conversion, site performance, and revenue growth.

Here’s what you will do here:

eCommerce

• Own day-to-day ecommerce performance and lead the overall site roadmap, ensuring smooth execution of launches, campaigns, and site enhancements
• Serve as the end-to-end site owner across homepage, navigation, PLPs, PDPs, cart, and checkout, managing execution, site health, and analytics
• Lead Shopify readiness for all product launches, including product setup, asset uploads, merchandising, and QA to ensure brand alignment and accuracy
• Coordinate with production partners on drop assortment and manage order flow from Shopify to internal systems (e.g., NetSuite)
• Own and monitor core ecommerce KPIs, including site traffic, conversion rate, AOV, UPT, cart/checkout rates
• Manage ecommerce analytics and reporting; translate data into actionable insights for executive leadership and cross-functional partners
• Build and execute site enhancement roadmap (A/B testing, PDP templates, cart improvements, product upsells, etc.), developing business cases, defining success metrics, and analyzing results post-launch
• Own site health, QA processes, and issue prioritization to ensure stability and performance
• Ensure flawless site execution for all drops, promotions, and campaigns in collaboration with marketing and operations
• Partner cross-functionally to ensure onsite messaging is accurate, timely, and aligned with brand/marketing

Lifecycle and Retention

• Own day-to-day execution and performance of email and SMS marketing campaigns in partnership with the creative marketing team
• Manage email and SMS calendar, segmentation, implementation, QA, deployment, and optimization
• Develop and optimize lifecycle flows (abandoned cart, browse abandonment, drop announcements, post-purchase, win-back, etc.) to drive repeat purchase and retention
• Analyze retention performance and provide data-driven recommendations to improve engagement, conversion, and revenue
• Drive A/B testing across email and SMS, including design, KPI definition, implementation, and performance analysis
• Continuously optimize subject lines, creative, messaging, audience segmentation, and send timing to maximize open rates, click-through rates, and conversion

You’re going to need this to carry out this job

• 3-5 years of experience in eCommerce, preferably for a DTC fashion brand
• Passion for streetwear, subcultures, and pop culture
• Bachelor’s degree
• Deep familiarity with Shopify (Shopify Plus preferred) and ecommerce ecosystems, with strong technical fluency across web design, integrations, UX, SEO, and analytics
• Hands-on experience managing email and SMS marketing platforms (Klaviyo), including campaign builds, segmentation, automation, and QA
• Demonstrated success driving traffic, conversion rate, and revenue growth on a global ecommerce platform
• Demonstrated success driving revenue through lifecycle marketing, including automated flows (abandoned cart, post-purchase, win-back, drop campaigns)
• Experience managing high-traffic launches, limited drops, or capsule collections is strongly preferred
• Must be a self-starter who takes initiative with a strong attention to detail
• Excellent verbal and written communication skills
• Able to collaborate cross-functionally across creative, marketing, and operations teams
• Proven project management skills with the ability to manage multiple initiatives simultaneously
• Desire and ability to work in a fast paced, dynamic and creative environment

Marquee Brands Benefits and Perks

• You'll enjoy coming to work because we have a refreshing company culture that is open, entrepreneurial and fun.
• Competitive salary, and bonus structure 
• Healthcare Benefits including dental and vision
• Flexible spending account (FSA) or health savings account (HSA)
• Life insurance
• Pet Insurance
• Generous Vacation and Leave Policies
• Action Days - two (2) fully paid “Marquee In Action" days each calendar year to dedicate your time to a charity or cause of your choice.
• 12 Paid Holidays: In addition to 15 Paid vacation Days. 

Salary $80,000 - $100,000 plus bonus

This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the Employer.

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.