City Furniture is the #1 Retailer in the Home Furnishings Industry in South Florida. We strive to provide an environment where associates love to work and, as a result, provide a great shopping experience for our customers. City Furniture is the fastest growing furniture retailer in Southeast and Southwest Florida. Career paths range from positions in Sales, Distribution, Customer Service, and corporate office positions in Marketing, IT, HR, and Accounting.
City Furniture is proud of the 1000+ professionals that began their journey here, rewarding every accomplishment big and small. Finding a stable company these days is challenging, but to find one that is expanding and remains passionate about their values as a family owned business impacting customers and the world is simply extraordinary.
Job DescriptionThe eCommerce Acquisition Manager is responsible for managing all aspects of eCommerce traffic generation and shopper site entry, including email, search engine marketing, on site promotions, affiliates, and search engine optimization. This role works closely with the Director of eCommerce as well as the Director of Marketing to provide marketing direction, optimization, and reporting. This role also is involved in the strategy of selecting and managing outside vendors.
- Drive the strategic development of digital/online marketing programs to drive
higher brand awareness through increased traffic and customer engagement. - Manage all forms of paid and organic digital media to generate long lasting brand
awareness through SEO/SEM/PPC, mobile marketing, display, YouTube
advertising, and more. - Select and manage multiple agencies and 3rd party resources to accelerate the
Company’s digital expansion. - Work closely with Marketing and Creative teams to establish operational
processes needed to support email programs - Establish digital marketing KPI and performance reporting for all marketing programs
and opportunities - Manage all aspects of a digital marketing budget continuing to increase program effectiveness
and the ROI of alternative investments - Stay up-to-date and maintain high level of expertise in digital technologies
and marketing trends - Collaborate with both internal and external resources to develop brand strategies that
meet company goals
Education – College degree required
Work Experience – Prior eCommerceexperience is required. 5+ years of experience in digital marketing at an online retailer or agency in a leadership role is required. Prior experience within an omnichannel retail environment is a plus.
Technical Knowledge: Working experience with Google Analytics, Optimizely, and an Email Service Provider.
Additional Information
All your information will be kept confidential according to EEO guidelines.
Skills Required
- Prior eCommerce experience
- 5+ years of experience in digital marketing at an online retailer or agency in a leadership role
- Working experience with Google Analytics
- Working experience with Optimizely
- Experience in an omnichannel retail environment
What We Do
Where We’ve Been The year was 1971 when recent college grad Kevin Koenig used $1,500 in savings to open a store called Waterbed City in Fort Lauderdale. Partnering with his brother, Keith, they quickly grew the business, selling waterbeds for the value price of $29.95. As the decades passed the industry changed, so the entrepreneurs reinvented the brand as CITY Furniture in 1994, adding furniture and décor into the mix. Where We Are Today CITY Furniture is South’s Florida’s number one furniture and mattress retailer. We’ve stayed true to that original vision of value, offering the widest range of styles at the best prices and quality. Our services have expanded to provide customers with a superior shopping experience, like free design and the industry’s fastest delivery. And as our business grows, we remain rooted in our history of family spirit and local community, working every day to give back and take care of our world. Where We’re Going The future has never looked brighter. Our showrooms and warehouses are expanding into Tampa and beyond, as we strive to become a best place to work. We’re growing our product categories to include more options than ever, establishing our place as trend leader in home design. We’re also building a frictionless, world-class customer experience, using a winning combination of technology and teamwork. All the while, we’re doing more for our community, taking our 2040 Green Promise and CITY’s 5% Giving Pledge to new levels. JOIN OUR TEAM – YOU’LL THANK YOURSELF LATER! http://jobs.cityfurniture.com
