The E-commerce Strategist at DotCollective acts as the bridge between marketing, e-commerce technology, customer experience, and business strategy.
They drive measurable growth for our clients across traffic, conversion, retention, and customer lifetime value by developing insight-led strategies that align brand, experience, and commercial goals.
This role elevates clients beyond “just a website build” by turning DotCollective’s design, UX, development and optimisation capabilities into long-term digital outcomes - supporting our ethos of openness, collaboration, no hierarchy, and shared ownership.
RequirementsCore Responsibilities
E-commerce Strategy & Roadmapping
- Develop short and long-term commerce strategies aligned to client goals, budgets, and maturity.
- Build quarterly and annual roadmaps grounded in data, customer behaviour, and commercial priorities.
- Identify growth opportunities across acquisition, onsite experience, conversion, retention, and loyalty.
- Benchmark performance using Shopify, GA, industry standards, and market trends.
Performance, Analytics & Insights
- Analyse customer behaviour, funnel performance, product performance, merchandising, and attribution.
- Diagnose issues such as high bounce, drop-offs, search inefficiencies, or cart abandonment.
- Create insight decks, recommendations and prioritised action lists for clients and internal teams.
- Pull, cleanse and analyse data from a variety of different sources.
- Lead experimentation through A/B testing frameworks and ongoing optimisation loops.
- Manage qualitative and quantitative research projects on an ad hoc basis as required.
SEO & Organic Performance (Migration & Governance Focus)
- Provide high-level SEO oversight during website and platform migrations to protect organic performance and search equity.
- Lead SEO migration planning, including:
- URL and information architecture reviews
- Redirect strategy and mapping (old → new)
- Content and metadata alignment during replatforming
- Ensure Shopify themes, templates, and CMS structures support core technical SEO fundamentals (crawlability, performance, indexing, schema readiness).
- Conduct post-launch SEO health checks and reporting, identifying:
- Organic traffic movement
- Indexing and crawl issues
- Redirect integrity and errors
- Structural or performance-related risks
- Produce clear migration and post-launch reports for clients and internal teams, outlining impacts, risks, and recommended next steps.
CX & UX Performance Optimisation
- Improve onsite customer journeys across the full funnel (homepage → PLP → PDP → cart → checkout).
- Collaborate with UX designers to uplift navigation, product discovery, content hierarchy and user flows.
- Develop hypotheses for testing and conversion opportunities informed by heatmaps, session recordings and analytics.
- Champion frictionless, accessible, and brand-aligned experiences at every touchpoint.
Shopify Platform & Martech Integration
- Recommend the right Shopify apps, tools, and integrations to support scalability and operational efficiency.
- Work closely with developers and Delivery Leads to ensure features align with strategy and business outcomes.
- Provide strategic input on CMS structure, content models, tagging, merchandising and automation workflows.
- Stay across Shopify updates, partner ecosystem innovations, and emerging ecommerce capabilities.
Collaboration, Delivery & Client Partnership
- Work hand-in-hand with designers, developers and delivery leads to drive strategy through execution.
- Facilitate discovery workshops (QBRs, roadmapping) that unlock clarity and alignment.
- Present insights and strategy recommendations to stakeholders with confidence and clarity.
- Assist with productising key service offerings
- Build strong, trusted relationships with clients through transparency, guidance, and proactive leadership.
Strategic & Analytical
- Strong ability to interpret data and translate insight into strategy.
- Ability to identify patterns, commercial opportunities, and customer pain points.
E-commerce Expertise
- Deep understanding of Shopify, Shopify Plus features, apps, checkout extensibility.
- Knowledge of merchandising, product taxonomy, fulfilment logic, and e-commerce operations.
Marketing Knowledge
- SEO (technical + content), SEM, paid social, email, retention, CRO.
- Understanding of attribution, PPC fundamentals, and omnichannel strategies.
CX & UX Mindset
- User-centric thinker with ability to simplify complexity.
- Familiar with UX flows, IA, wireframes and experimentation.
Tools & Platforms
- Shopify Admin + Analytics
- Google Analytics 4
- Search Console, Screaming Frog, SEO tools
- Klaviyo or other ESPs
- Heatmap/session tools (Hotjar, Clarity)
- A/B testing platforms
Collaboration & Communication
- Strong presenter, facilitator, and storyteller.
- Ability to lead cross-functional teams and influence decisions without hierarchy.
Benefits
Working Model
- Full-time, permanent role within a dedicated squad
- Hybrid / remote-first with in-person collaboration as required
Why work with us?
- Flexibility & Autonomy: We trust our team to work in ways that suit them best - outcomes matter most.
- Career Growth: Shape the future of eCommerce and grow your expertise within a forward-thinking team.
- Engaging Work: Work on exciting projects for some of the biggest names in retail, solving real-world challenges.
Top Skills
What We Do
We are a collective of tech, strategy, and design experts, completely in-house and based in Australia. We partner with brands to elevate customer experiences online, in-store and everywhere in between. Our expertise is in ecommerce, retail, websites and custom apps.
