An empty treadmill isn't compelling, but once someone steps on it, the stories are limitless. Our goal is to connect people emotionally to their fitness journey. We are a global team coming from different cultures and backgrounds with a shared passion to achieve and live our mission of inspiring healthier lives.
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Life Fitness is the global leader in commercial-grade fitness equipment. We are rapidly growing our digital capabilities to serve the needs of our global customers including health clubs, luxury hotels, and apartment complexes, as well as high-end home gyms. We're looking for a talented eCommerce Merchandiser to join our team at our HQ in Rosemont, IL. In this position, you will play a pivotal role in shaping the online shopping experience for our B2B and D2C customers, optimizing product assortment, and driving sales through effective merchandising tailored to the needs of fitness enthusiasts.
**this is a hybrid position based out of our Global HQ in Rosemont, IL - M/F remote and T-Th are in-office collaboration days** #LI-Hybrid
WHAT YOU'LL BE RESPONSIBLE FOR:
Merchandising Strategy for B2B & D2C:

• Help develop and implement a merchandising strategy aligned with Life Fitness's business goals, focusing on driving online sales and enhancing the customer shopping experience of our online customers.

• Collaborate with cross-functional teams to understand the unique requirements of B2B & D2C customers in the fitness industry.
• Manage and leverage marketplaces like Amazon to further extend the reach and brand awareness of Life Fitness to high-end online shoppers.

Product Assortment and Curation for B2B & D2C:

• Curate and manage our product catalog, ensuring a well-balanced assortment that meets the specific needs and preferences of our customers.
• Build Customer-specific product catalogs for various key accounts ensuring selection and pricing meets contracted terms
• Review, approve and on-board new and existing B2B customers to the eCommerce experience
• Analyze sales data, customer feedback, and market trends within the fitness industry to make informed decisions on product selection and placement.
• Identify and execute upsell and cross-sell opportunities to maximize AOV and repeat purchase rates
• Leverage SEO best practices to drive organic traffic and improve search rankings.

User Experience Optimization for B2B & D2C:

• Leverage your digital design skills along with external UX/UI teams to optimize the online shopping experience, including product page layout, navigation, and search functionality.
• Utilize data-driven insights to improve website navigation, product categorization, and search functionality.
• Conduct A/B testing and analyze user behavior within the fitness industry to continually improve the website's merchandising effectiveness.

Data Analysis for B2B & D2C:

• Utilize data analytics tools to monitor key performance indicators (KPIs) related to B2B & D2C product sales, conversion rates, and customer engagement.
• Provide regular reports and insights to stakeholders, identifying opportunities for improvement and growth within the B2B space.

Competitor Analysis for B2B & D2C:

• Stay informed about industry trends within the fitness sector and conduct regular competitor analysis to identify merchandising best practices and opportunities for differentiation.
• Other responsibilities as assigned.

WHAT WE'RE LOOKING FOR IN YOU (QUALIFICATIONS):

• Bachelor's degree in Marketing, Business, or a related field; relevant certifications are a plus.
• Proven experience (3+ years) as an eCommerce Merchandising role within a B2B and D2C environment.
• Strong understanding of eCommerce platforms (Shopify preferred), online retail trends specific to the fitness industry, and merchandising strategies for business customers.
• Experience working with large, multi-variable data sets, and deploying analytics tools to drive decision-making.
• Excellent communication and collaboration skills, with the ability to work effectively in a remote environment.
• Familiarity with fitness or related industries is a plus.
• An entrepreneurial focus - you're comfortable working with ambiguity, and know how to get things done.

Want to take the next step in your career?
Life Fitness takes pride in our talented employees and believe in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits and unleash your potential.
If you feel the open position you see is right for you, we invite you to apply.
Learn more about us here.
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