JOB DESCRIPTION
As the LATAM E-Comm Marketing Manager, you'll play a pivotal role in driving the brand's e-commerce success across the diverse and dynamic markets of Latin America with primary focus on MEXICO. You'll be a strategic thinker and a hands-on doer, passionate about crafting data-driven marketing campaigns that resonate with our LATAM audience and fuel online sales growth.
- Develop and execute comprehensive e-commerce marketing strategies tailored to specific LATAM markets (primarily MEXICO), considering cultural nuances and consumer preferences.
- Manage the LATAM e-commerce marketing budget, allocating resources effectively to maximize campaign ROI.
- Oversee all aspects of online marketing channels, including paid advertising (search, social, display), organic search optimization (SEO), email marketing, and establish a strong partnership with the PR and influencer marketing function.
- Collaborate with cross-functional teams (product, merchandising, sales, wholesale ad retail) to ensure seamless online customer journeys and brand consistency.
- Analyze e-commerce data and campaign performance to identify areas for improvement and optimization.
- Stay ahead of the curve on e-commerce trends and best practices in the LATAM region, proposing innovative marketing initiatives to drive engagement and sales.
- Manage relationships with key e-commerce commercial partners and marketplaces in MEXICO and provide direction for the rest of the LATAM markets.
- Develop and maintain strong relationships with internal stakeholders, providing regular updates, insights on e-commerce performance and the development of action plans to capitalize on business opportunities.
- Minimum 4-5 years of experience in e-commerce marketing, preferably within the fashion or retail industry.
- Proven track record of success in developing and executing data-driven marketing campaigns that deliver measurable results.
- Strong understanding of the MEXICO & LATAM e-commerce landscape and cultural diversity of the region.
- Fluency in Spanish and English (Portuguese a plus).
- Excellent analytical and problem-solving skills.
- Strong communication, collaboration, and organizational skills.
- Passion for denim and the brand's values.
- Leadership skills and team mentoring & development.
- Understanding of the wholesale ecosystem is preferable.
- Project & Budget management.
- Sense of practicality & flexibility to manage multiple projects.
- Digital & Social media tools management
LOCATIONMexico, D.F., MexicoFULL TIME/PART TIMEFull timeCurrent LS&Co Employees, apply via your Workday account.
What We Do
We’re a company of people who like to forge our own path. We invented the blue jean in 1873, and we reinvented khaki pants in 1986. We pioneered labor and environmental guidelines in manufacturing. And we work to build sustainability into everything we do.
We just might be the original startup.
