Purpose of Position
- CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories.. We're industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.
- This role is responsible for maximising CASETiFY’s global DTC web and app revenue by owning day-to-day trading, site experience, and promotional strategy, and turning data and customer insights into actionable commercial decisions.
Job Description
- Own day‑to‑day and weekly trading performance of the global DTC web and app, focusing on sales, conversion, and key site KPIs.
- Plan and manage the trading and promotion calendar across markets, including major campaigns, collab launches, and seasonal peaks.
- Oversee on‑site merchandising and product assortment so the right products, stories, and visuals surface at the right time in each market.
- Drive product discovery through search, SEO, and navigation improvements to help customers find and buy what they want easily.
- Lead site analytics and CRO testing, turning data and customer behaviour into clear actions to improve conversion and basket size.
- Govern all on‑site discount and promotional mechanics, ensuring offers are commercially sound and protect margin and brand.
- Partner closely with Marketing, CRM, Creative, Product, and Tech teams to coordinate campaigns and site changes that support trading goals.
- Report trading results and insights to senior stakeholders, highlighting risks, opportunities, and recommended actions.
Requirement
- 5–8 years of e‑commerce experience in a DTC brand, with hands‑on responsibility for trading, merchandising, or site performance.
- Proven track record of owning sales or revenue targets and planning promotions or campaigns to hit them.
- Strong skills in using web analytics tools (e.g. GA4) to understand customer behaviour and spot trading opportunities.
- Experience managing on‑site merchandising, content, and product launches across multiple markets.
- Comfortable working with promotion and discount mechanics (e.g. promo codes, bundles, flash sales) and measuring their impact.
- Able to work cross‑functionally with marketing, CRM, creative, product, and tech teams, communicating clearly and making data‑backed recommendations.
- Happy to work in a buzzing multicultural environment.
- Proficient in spoken and written Mandarin and English.
Skills Required
- 5-8 years of e-commerce experience in a DTC brand
- Proven track record of owning sales or revenue targets
- Strong skills in using web analytics tools
- Experience managing on-site merchandising and launches
- Comfortable working with promotion and discount mechanics
- Ability to work cross-functionally with teams
- Proficient in spoken and written Mandarin and English
CASETiFY Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about CASETiFY and has not been reviewed or approved by CASETiFY.
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Strong & Reliable Incentives — Salary and benefits can be competitive on specific teams, particularly where KPIs are met. Performance-linked rewards appear to lift perceived value in those areas.
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Leave & Time Off Breadth — Paid sick days in the U.S. and maternity/sick leave in Hong Kong are part of the package. These provide baseline time-off support across markets.
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Wellbeing & Lifestyle Benefits — Employee discounts, stocked snacks/drinks, and a lively office environment are available in several locations. Occasional wellness or sporting perks further enhance day-to-day experience.
CASETiFY Insights
What We Do
Nine years ago, CASETiFY saw a category that had been long ignored. Today, CASETiFY is the fastest growing global tech accessories brand, reaching 1 in 7 millenials. CASETiFY believes everyone has a well of untapped creative potential, waiting for the perfect canvas to explore. CASETiFY has become the publisher and platform for creativity and self-expression to connect individuals. We just happen to make quality cases. CASETiFY's mission is to empower self-expression in the spirit of originality. Key collaborations include Pharrell, Sarah Jessica Parker, Saint Laurent, Thom Browne, Clare V., and many more. Additionally, CASETiFY has partnered with key retail partners including Nordstrom, Anthropologie, Amazon, AT&T, The Iconic, Colette, Lane Crawford, and more. For more info on CASETiFY, visit our Website, Facebook and Instagram.
