Key Responsibilities:
- Ideal Standard (Smart Premium): Expand smart premium market share by identifying new pure player potentials and innovative business models. Optimize sales volumes and CLTV through data-driven KAM, leveraging efficient processes and digital tools for broader reach.
- Cross-Brand Performance Marketing & Data Analysis: Concept, execute, and measure cooperative online marketing campaigns. Define and monitor KPIs (ROI, conversion rates, market share) across both brands, ensuring data-backed optimization for sustainable growth.
- Enhanced Content & CX Management: Oversee high-quality content creation (A+ Content, brand worlds) and UX/UI optimization for both V&B and IS. Analyze customer journeys to minimize friction, maximize brand conversion, and elevate satisfaction across all platforms.
- Strategic Process & Tool Integration: Evaluate and implement advanced e-commerce technologies, including AI optimization and web analytics. Collaborate extensively with internal teams (Sales, Marketing, Product Management) to embed e-commerce effectively into local strategies.
Role Impact:
Direct impact on market share and profitable growth across diverse brand segments.
Education & Skills:
- University Degree in Business Admin (Marketing/E-Commerce) or comparable academic qualification or track record in eCommerce business.
- Minimum 3-5 years experience in e-commerce management, performance marketing, or data-driven Key Account Management.
- Proven expertise in managing key e-commerce accounts and strategic partnerships in B2B/B2C, including negotiation of commercial terms and marketing budgets.
- In-depth knowledge of online marketing channels (SEO, SEA, Social Media, Affiliate, Email) and their strategic integration.
- Strong analytical capabilities to interpret complex data (Google Analytics 4, BI tools), derive precise recommendations, and communicate insights clearly to senior stakeholders.
- Practical experience with web analytics and e-commerce optimization tools (e.g., Sistrix, Similarweb), with an agile project management mindset.
- Fluent in German and English (written and spoken).
Skills Required
- University degree in Business Administration, Marketing, E-Commerce, or a comparable academic qualification or track record in e-commerce business
- 3-5 years of experience in e-commerce management, performance marketing, or data-driven key account management
- Proven experience managing key e-commerce accounts and strategic B2B or B2C partnerships
- Experience negotiating commercial terms and marketing budgets
- In-depth knowledge of SEO, SEA, social media, affiliate, and email marketing channels and their strategic integration
- Strong analytical capabilities, including interpreting complex data and deriving actionable recommendations
- Experience with Google Analytics 4 and business intelligence tools
- Practical experience with web analytics and e-commerce optimization tools such as Sistrix and Similarweb
- Agile project management mindset
- Fluency in German and English, written and spoken
What We Do
Opportunities for go-getters and goal-setters – become part of Villeroy & Boch! Ceramic is our strength. But the ability to perceive things differently is also part of our DNA. For this precise reason, we are looking for motivated colleagues to join our 8,000 employees in 125 countries. People who are eager to make things happen and rise to new challenges. And to work with us to shape Villeroy & Boch's successful future. Find out more about our extensive and varied vacancies offering excellent career and development prospects – in departments including Marketing & Sales, Online Marketing & E-commerce, HR, Finance, SCM, IT and Production. Take your first step on the career ladder with Villeroy & Boch Pupils: build solid foundations for your career with an apprenticeship or a dual study programme. Students: from work experience to student traineeships or dissertation – opportunities are available in many different departments. Graduates: as part of our junior programme, we support you all the way to your first management position. Professionals: we offer exciting opportunities for people at all stages of their careers, from entry-level positions to management roles. You will take on exciting tasks as well as responsibility at Villeroy & Boch from day one. Because we firmly believe that each and every one of our employees has his or her own very individual strengths. We will help to you fully explore this valuable potential, with tailored training and development programmes, a balance between career and family life, an attractive working environment with impressive architecture, modern offices and a friendly atmosphere. And, of course, by rewarding outstanding performance. Visit our careers website now to find out more about the company and our current vacancies. We look forward to hearing from you. Visit villeroyboch.com/career! Legal notice & privacy policy: https://www.villeroy-boch.de/social-media-datenschutz-impressum.html
