Our client is seeking a results-driven Director, E-Commerce to own the strategy, P&L performance, and operational execution of our rapidly growing direct-to-consumer (DTC) channel. This leader will define the end-to-end digital customer experience—from site UX and merchandising to technology stack and conversion rate optimization (CRO). You will align Creative, Product, Marketing, Finance, and Operations around a clear e-commerce roadmap, drive meaningful revenue growth, and ensure the digital platform supports the company’s long-term strategic goals.
The ideal candidate pairs strong commercial and technical acumen with a deep commitment to delivering a high-performing, customer-centric digital storefront.
Key Responsibilities
E-Commerce Strategy & Financial Ownership
- Own the E-Commerce P&L, including budgeting, forecasting, and driving accountability for all revenue, margin, and operating expenses related to the DTC channel.
- Define the long-term digital strategy and roadmap for the e-commerce channel, ensuring alignment with overall company goals and market opportunities.
- Direct the overall site taxonomy, navigation, and user experience to maximize product discoverability and streamline the path-to-purchase.
- Establish and enforce best practices for product lifecycle management online, ensuring data integrity and effective SKU enrichment and categorization.
- Actively lead site UX development by partnering with design, reviewing key customer flows, and participating in testing to ensure a frictionless shopping experience.
- Own the strategy for Conversion Rate Optimization (CRO), setting goals, directing resource allocation, and overseeing the testing roadmap across all site funnels.
- Drive advanced personalization and recommendation engines (e.g., Dynamic Yield, Nosto, Bloomreach) to deliver individualized customer experiences at scale.
- Utilize advanced analytics (GA4, Looker Studio) to identify systemic friction points and define major, high-impact site improvements.
- Direct the planning and flawless execution of all high-priority site initiatives, including seasonal launches, sitewide promotions, and major new product rollouts.
- Partner with Creative and Content teams to ensure merchandising assets reflect brand standards and support the user journey.
- Conduct regular QA/UAT to verify accuracy of content, product data, SEO tags, and technical functionality across desktop and mobile.
- Drive continuous improvements across merchandising, CRO, and site operations, ensuring the team follows consistent processes that support ongoing growth and performance.
- 8+ years of progressive experience in E-Commerce leadership, with at least 3 years in a Director or Senior Manager capacity, preferably managing a high-growth DTC brand.
- Proven track record of P&L management and successfully scaling a multi-million dollar e-commerce business.
- Exceptional leadership skills with experience building, coaching, and managing a team of direct reports.
- Mastery of digital shopping behavior, advanced funnel optimization techniques, and interpreting complex analytics to inform strategic investment decisions.
- Estimated salary range: $120,000 – $150,000, commensurate with experience and scope of responsibilities.
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We’re a Boston-based team of innovative, creative and passionate individuals who love to collaborate. Together we craft marketing solutions and digital products that convey messages, drive results and set our partners apart. We are problem solvers who become an extension of our clients’ teams as we take their marketing to the next level. The combination of form with function, design with development and messaging with measurability is the foundation of our meticulously integrated agency. We take pride in designing, developing and delivering integrated marketing services for companies of all sizes throughout the world. From adventure travel outfitters to publicly traded companies, 829 is an adaptable agency for all shapes and sizes.
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